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SEO Specialist – Full-time, Contract
Stride, Inc.. Support organic search performance across multiple K12-powered schools' digital marketing efforts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategies, including keyword research, on-page optimization, and technical SEO, while effectively communicating performance metrics and collaborating with content teams. Proven ability to enhance organic search performance through data-driven decision-making and adherence to best practices.
Highest-signal resume keywords
SEO ExperienceKeyword ResearchSEMrush or Ahrefs ProficiencyOn-Page OptimizationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchOn-Page OptimizationTechnical SEOContent OptimizationSearch Intent AnalysisIndexation KnowledgeCanonical TagsInternal LinkingStructured Data ImplementationTraffic Improvement
Soft Skills
Written CommunicationAttention to DetailProblem-SolvingOrganizational SkillsAccountability
Tools & Technologies
SEMrushAhrefsGoogle Search ConsoleGoogle AnalyticsBrightEdgeEnterprise Content Management Systems
Industry Keywords
K12 EducationEdTechMulti-Location OrganizationsAI Search Visibility
About the role
Key responsibilities & impact- Support organic search performance across multiple K12-powered schools' digital marketing efforts
- Conduct keyword research and search intent analysis for assigned pages and topics
- Perform on-page optimization including title tags, meta descriptions, headers, body content, and internal linking
- Execute content refreshes on priority pages based on ranking and traffic data
- Apply local SEO best practices to school location pages and geographic targeting
- Flag technical issues such as indexation, canonicals, and crawl errors for the internal team
- Build data-backed content briefs with target keywords, intent, and structure
- Review and optimize writers' content before publication
- Follow established SEO guidelines and templates across the subdomain network
- Provide monthly performance updates including rankings, traffic, and engagement
- Communicate thoroughly, timely, and accurately
- Use SEO technologies and platforms specific to the business
- Work independently, typically 40 hours per week
- No formal supervisory responsibilities
Requirements
What you’ll need- Three (3) or more years of hands-on SEO experience, in-house or agency, or equivalent combination of education and experience
- Strong keyword research and search intent mapping skills
- Proficiency with SEMrush or Ahrefs, Google Search Console, and Google Analytics
- Proven ranking and traffic improvements supported by specific examples
- Working knowledge of indexation, canonicals, internal linking, and structured data
- Strong written communication skills and ability to create SEO-optimized content
- Excellent analytical and problem-solving skills with attention to detail
- Ability to work independently and within a team-oriented environment
- Highly organized, detail-oriented, and able to meet deadlines consistently
- High level of quality and accountability for work products
- Unquestionable personal code of ethics, integrity, diversity, and trust
- Ability to clear a required background check
- Experience with education, EdTech, or multi-location organizations preferred
- Experience with BrightEdge preferred
- Familiarity with AI search visibility preferred
- Experience with enterprise content management systems preferred
- Experience with schema markup and structured data implementation preferred
Benefits
Comp & perks- Health benefits for eligible employees
- Retirement contributions for eligible employees
- Paid time off for eligible employees
- Reasonable accommodation for individuals with disabilities
- Equal opportunity employment protections