Senior Meta Media Buyer

Strikepoint

. Own and lead campaign strategy, structure, and optimization across Meta as the primary platform, with active management across Google, TikTok, and other relevant channels .

Posted 10/20/2026full-timeRemote • California • United StatesSenior💰 $80,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in campaign strategy and optimization across multiple platforms, particularly Meta, while effectively analyzing performance metrics and leading client discussions. Proven ability to mentor junior team members and enhance media buying processes through structured planning and creative testing frameworks.

Highest-signal resume keywords

Meta Ads Manager ExpertiseCampaign Management Across PlatformsPerformance Metrics AnalysisCreative Testing Framework DevelopmentGTM Troubleshooting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExperienceCampaign Structure DevelopmentAudience StrategyBudget AllocationFunnel AnalysisCTR AnalysisCVR AnalysisROAS AnalysisCPA AnalysisAOV Analysis

Soft Skills

Strong CommunicationMentoringClient Management

Tools & Technologies

Google AdsTikTok AdsGA4Looker StudioAI Tools

Certifications & Qualifications

BA/BS Degree in Marketing or Business

Industry Keywords

Campaign OptimizationPerformance DataCreative TestingAttributionMedia Buying

About the role

Key responsibilities & impact

Own and lead campaign strategy, structure, and optimization across Meta as the primary platform, with active management across Google, TikTok, and other relevant channels
Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data
Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results
Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations
Produce deeper channel-level analysis connecting data to business outcomes and informing next steps
Troubleshoot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis
Mentor junior media buyers through training, feedback, and day-to-day coaching
Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team
Partner with the Funnel team to align paid media strategy with landing page performance and offer testing
Contribute to standardizing planning frameworks, reporting standards, and team processes

Requirements

What you’ll need

5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment
BA/BS degree in marketing or business preferred, or equivalent work experience
Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization
Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency
Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred)
Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV
Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation
Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration
Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level; GTM experience is a strong plus
Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms
Strong communicator with experience leading client calls and presenting performance insights to stakeholders
Active, working proficiency with AI tools as part of your day-to-day workflow
Candidates must currently reside within the United States

Benefits

Comp & perks

Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
Customizable 401(k) plan with employer match after 90 days
Company-paid Life Insurance Policy
Flexible PTO
Company-provided Macbook
Hybrid/Remote work policy