Strikepoint

Marketing

• Own and lead campaign strategy, structure, and optimization across Meta as the primary platform, with active management across Google, TikTok, and other relevant channels
• Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data
• Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results
• Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations
• Produce deeper channel-level analysis connecting data to business outcomes and informing next steps
• Troubleshoot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis
• Mentor junior media buyers through training, feedback, and day-to-day coaching
• Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team
• Partner with the Funnel team to align paid media strategy with landing page performance and offer testing
• Contribute to standardizing planning frameworks, reporting standards, and team processes

Explore Senior Meta Media Buyer at Strikepoint. Review requirements and application details.