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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional field marketing strategies and integrated multi-channel campaigns to drive pipeline growth in Financial Services. Leverages strong analytical skills and collaboration with cross-functional teams to optimize marketing efforts and enhance customer engagement.
Highest-signal resume keywords
B2B Field Marketing ExperienceMulti-Channel Marketing CampaignsEvent Strategy DevelopmentData-Driven Decision-MakingCollaboration With Sales Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field Marketing StrategyPipeline GrowthIntegrated Marketing CampaignsLead ManagementEvent ExecutionAnalytics CapabilitiesCustomer AcquisitionMarketing OptimizationFunnel AccelerationThought Leadership
Soft Skills
CommunicationCollaborationProject ManagementAnalytical ThinkingStartup Mentality
Tools & Technologies
Marketing Technology StackData Analytics Tools
Industry Keywords
Financial ServicesB2B MarketingCustomer SegmentsBuyer’s JourneyRevenue Growth
About the role
Key responsibilities & impact- Develop and oversee the regional field marketing strategy and execution plan to fuel pipeline growth with Financial Services sales teams across the Americas
- Own key business and revenue metrics, providing cross-functional insights to drive continuous optimization and improvement
- Partner with Demand Generation, Product Marketing, Sales, Customer Success, and Partnerships teams to develop and execute integrated marketing campaigns
- Lead the Americas regional events strategy, including third-party and Stripe-hosted in-person, virtual, and hybrid events for the Financial Services segment
- Design and execute mid- and lower-funnel regional marketing programs to accelerate leads, opportunities, and revenue growth
- Represent the Americas as a thought leader in developing Stripe's global Financial Services strategies
- Develop plans, offers, and approaches to acquire and engage contacts in Financial Services organizations
- Leverage Stripe's marketing technology stack and analytics capabilities for data-driven decision-making and field marketing optimization
Requirements
What you’ll need- 3+ years of relevant B2B field marketing experience, leading regional strategies across multiple customer segments and products
- Proven track record of executing field marketing programs and events that drive new customer acquisition and pipeline growth
- Expertise in developing and executing scaled and targeted multi-channel marketing campaigns across the full funnel
- Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey
- Successful track record of collaborating with Sales teams, including joint planning, lead management, and earning trust as a strategic partner
- Strong analytical and data-driven decision-making skills with ability to synthesize and communicate business health with leadership
- Excellent communication, collaboration, and project management capabilities
- Startup mentality with a bias for action and the ability to thrive in a fast-paced environment
