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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing multi-channel demand generation strategies, with a strong focus on collaboration across marketing, sales, and product teams. Proven ability to manage complex programs while utilizing marketing performance metrics to drive optimization and growth.
Highest-signal resume keywords
Demand Generation ProgramsMulti-Channel Marketing StrategiesProject Management SkillsCollaboration with Sales TeamsExperience in Financial Technology
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationGrowth MarketingIntegrated MarketingMarketing Performance MetricsEvent MarketingContent MarketingEmail MarketingWebinarsAI-Native ToolsProgram Development
Soft Skills
Organizational SkillsAdaptabilityLeadershipCoachingCommunication
Industry Keywords
PaymentsFinancial TechnologyMarketing Fintech ProductsStrategy ConsultingPaid Media
About the role
Key responsibilities & impact- Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand
- Develop cross-product thought leadership and amplify high-value content across paid media, content syndication, digital and in-person events, social media, and other channels
- Partner with product- and segment-aligned Integrated Marketing leads and regional marketing teams to ensure campaigns are cohesive and aligned with the end-to-end customer journey
- Bring together Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations partners to align priorities, execute integrated programs, and contribute to pipeline growth
- Drive programs from brief development and stakeholder alignment through execution, measurement, and optimization
- Evolve Stripe’s global online events strategy into a scalable, programmatic engine supporting products, segments, industries, and regions
- Manage and support a small team by providing priorities, coaching, and feedback while remaining involved in program strategy and execution
- Identify and test innovative ways to reach and engage Stripe’s audiences
- Collaborate with Integrated Marketing leads and regional demand generation teams on cross-product campaigns and Stripe’s global online events program
Requirements
What you’ll need- 8+ years of experience building and running demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing
- Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across paid media, content, email, events, and webinars
- Experience defining, managing, and using marketing performance metrics to evaluate and improve programs
- Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously
- Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams; candidates should be prepared to discuss programs they have directly owned
- Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives
- Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into everyday workflows (preferred)
- Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency (preferred)
- Experience with or exposure to event or field marketing (preferred)
- Experience in payments, financial technology, or an adjacent industry, or marketing fintech products and solutions (preferred)
- Experience in an adjacent discipline, such as strategy consulting or paid media (preferred)