Marketing Operations Manager – AMER Events

Stripe

. Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting .

Posted 10/9/2026full-timeRemote • United States, CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations, including campaign management, audience segmentation, and data governance. Proven ability to optimize workflows and enhance performance through analytical insights and cross-functional collaboration.

Highest-signal resume keywords

5+ Years In Marketing Operations3+ Years In MarketoCampaign Workflow OptimizationAudience Segmentation ExpertiseStrong Program-Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsDemand Generation OperationsEvent OperationsCampaign Data AnalysisLead ManagementAudience SegmentationData Quality ManagementPrivacy ComplianceAI Integration In MarketingCampaign Performance Reporting

Soft Skills

Clear Communication SkillsAttention To DetailProblem-Solving SkillsAbility To Manage Multiple Priorities

Tools & Technologies

MarketoSplashON24Email Marketing PlatformsEvent Management Software

Industry Keywords

Campaign LifecycleLead ScoringData GovernanceConversion OptimizationEngagement Tracking

About the role

Key responsibilities & impact

Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting
Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics
Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking
Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement
Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data
Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels
Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact
Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle
Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance

Requirements

What you’ll need

5+ years of experience in marketing operations, demand generation operations, event operations, or a related field
3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes
Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24)
Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes
Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events
Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance
Understanding of data quality, consent, privacy, and contact-governance practices
Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams
Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities
Experience integrating AI into scalable marketing operations workflow designs and streamline processes