Product Marketing Manager – Subscriptions

Stripe

. Build and own the end-to-end go-to-market strategy for subscription management offerings, defining target audiences, priority use cases, routes to market, and measures of success.

Posted 10/28/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies for subscription management offerings, with a strong focus on customer insights, positioning, and cross-functional collaboration. Proven ability to translate complex technical concepts into clear customer value and drive adoption across diverse customer segments.

Highest-signal resume keywords

Go-To-Market StrategyProduct MarketingB2B Software MarketingCross-Functional LeadershipCustomer Insights Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market AnalysisProduct Launch ExecutionPositioning and MessagingPerformance Data SynthesisCustomer Research

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationAnalytical JudgmentStakeholder Management

Industry Keywords

Subscription ManagementFinancial TechnologyBillingPaymentsCustomer Segments

About the role

Key responsibilities & impact

Build and own the end-to-end go-to-market strategy for subscription management offerings, defining target audiences, priority use cases, routes to market, and measures of success.
Develop customer insights through customer research, market analysis, and partnership with user-facing teams; translate insights into product and commercial recommendations.
Create differentiated positioning and messaging that make complex billing and monetization capabilities accessible to businesses from startups to global enterprises.
Partner with Product, Engineering, Sales, Partnerships, and Demand Generation to plan and execute product launches.
Design and execute programs that increase awareness, activation, and sustained usage across priority customer segments.
Equip Sales and other user-facing teams with insights, content, and tools to communicate value and accelerate adoption.
Define goals and success metrics, synthesize qualitative and quantitative signals, and provide recommendations for product and go-to-market teams.

Requirements

What you’ll need

7+ years of product marketing or growth marketing experience at a technology company, with a track record of independently owning end-to-end go-to-market strategy and execution.
Experience marketing complex B2B software, financial technology, billing, payments, or other products that require translating technical concepts into clear customer value.
Demonstrated ability to develop positioning and messaging, lead product launches, and drive adoption across multiple customer segments.
Strong customer orientation and analytical judgment, with experience combining research, market insight, and performance data to shape strategy and influence product decisions.
Excellent written and verbal communication skills, with the ability to create compelling narratives for executive, technical, sales, and customer audiences.
Proven cross-functional leadership and stakeholder management skills, including the ability to influence and deliver results across Product, Engineering, Sales, and Marketing teams.