Lifecycle & Content Marketing Lead

StrongMind

. Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention .

Posted 9/18/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and optimizing lifecycle marketing strategies, including email, SMS, and digital campaigns. Proficient in data analysis for performance optimization and customer journey mapping, with strong writing and messaging skills tailored to diverse audiences.

Highest-signal resume keywords

Lifecycle MarketingDigital Campaign ManagementCustomer Journey MappingGoogle AdsConversion Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle ProgramsDigital Marketing StrategiesSegmentation StrategiesConversion Rate OptimizationCampaign Performance AnalysisEmail MarketingCRM SystemsContent StrategyAEO/GEO StrategyCopywriting

Soft Skills

Project OwnershipAdaptabilityCollaborationStrong Writing SkillsCommunication

Tools & Technologies

Google AdsMeta AdsCustomer.ioHubSpotGA4Monday.comMarketing Automation PlatformsProgrammatic Advertising ToolsSEO ToolsContent Management Systems

Industry Keywords

K–12 EducationIntegrated MarketingPerformance MarketingContent MarketingDigital Advertising

About the role

Key responsibilities & impact

Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention
Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities
Develop paid digital strategies based on audience, goals, funnel stage, geography, budget, and performance
Advise on campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization
Build, launch, audit, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms
Analyze cross-channel performance and translate platform data into investment, optimization, testing, and discontinuation recommendations
Monitor platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels
Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels
Identify customer drop-off points and opportunities to improve messaging
Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content
Build segmentation strategies based on audience behavior, lifecycle stage, interests, and customer needs
Partner with Creative, Brand, Web, Production, and business-unit Marketing teams on integrated campaigns and customer journeys
Test subject lines, calls to action, landing-page messaging, nurture paths, and content formats
Support AEO/GEO and organic content strategies for traditional and AI-powered search
Repurpose high-performing content across channels and audiences
Use AI for research, drafting, personalization, testing, content optimization, and workflow efficiency
Track results, share learnings, and continuously improve Marketing programs

Requirements

What you’ll need

5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing
Hands-on experience managing both lifecycle programs and paid digital campaigns
Experience building and optimizing lifecycle or nurture programs
Strong writing and messaging skills, adapting voice and content for different audiences
Experience with customer journey mapping, segmentation, conversion, and retention strategies
Strong understanding of email, CRM, Marketing automation, and campaign performance
Hands-on knowledge of Google Ads, Meta Ads, and additional digital advertising platforms
Experience with paid campaign structure, objectives, audiences, keyword strategy, bidding, budgets, placements, creative testing, remarketing, lead generation, and optimization
Understanding of conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS
Ability to translate performance data into business recommendations, channel strategy, budget decisions, and testing priorities
Experience using data to improve content, messaging, customer journeys, and conversion
Working knowledge of landing pages, CRO, SEO, AEO/GEO, and organic content strategy
Experience collaborating with Creative, Web, Digital, Product, and business stakeholders
Strong project ownership and follow-through
Comfort working in a fast-moving environment where priorities may evolve
AI-native approach to research, writing, analysis, testing, personalization, and efficiency
Experience in K–12 education or education-focused brands is a bonus
Experience with Customer.io, HubSpot, or similar lifecycle/CRM platforms is a bonus
Experience with programmatic advertising or emerging digital platforms is a bonus
Advanced GA4, attribution, or conversion tracking experience is a bonus
AEO/GEO strategy experience is a bonus
Conversion-focused copywriting experience is a bonus
Customer research experience is a bonus
Experience with monday.com or similar project-management tools is a bonus
Bachelor’s degree in Marketing, Business, Communications, or a related field is a bonus
Equivalent professional experience and demonstrated results are accepted in place of a degree
Must be eligible to work in the United States
Visa sponsorship is unavailable

Benefits

Comp & perks

Competitive total compensation package, including medical, dental, vision, and voluntary benefits
On-site gym
Virtual wellness programs
Wellness coaching
Flexible work options for select roles
Unlimited PTO for salaried roles
“Life happens” days
Fully paid holiday week off at Christmas
Recognition and rewards for birthdays, meaningful anniversary milestones, and community service hours
Quarterly Town Halls
Annual social events and traditions, including Halloween celebrations and Wellness Fairs