StrongMind

Content Marketing Manager

• Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention
• Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities
• Develop paid digital strategies based on audience, goals, funnel stage, geography, budget, and performance
• Advise on campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization
• Build, launch, audit, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms
• Analyze cross-channel performance and translate platform data into investment, optimization, testing, and discontinuation recommendations
• Monitor platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels
• Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels
• Identify customer drop-off points and opportunities to improve messaging
• Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content
• Build segmentation strategies based on audience behavior, lifecycle stage, interests, and customer needs
• Partner with Creative, Brand, Web, Production, and business-unit Marketing teams on integrated campaigns and customer journeys
• Test subject lines, calls to action, landing-page messaging, nurture paths, and content formats
• Support AEO/GEO and organic content strategies for traditional and AI-powered search
• Repurpose high-performing content across channels and audiences
• Use AI for research, drafting, personalization, testing, content optimization, and workflow efficiency
• Track results, share learnings, and continuously improve Marketing programs

Lifecycle & Content Marketing Lead