Associate Brand Manager

Stryker

. Own downstream commercialization for the Orthopedic Disposables portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, detergents, and tourniquet cuffs .

Posted 10/23/2026full-timePortage • Michigan • United StatesMid-Level💰 $102,600 - $171,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in downstream marketing and commercial strategy within the medical device industry, with a strong focus on portfolio management, pricing strategy, and cross-functional collaboration. Proven ability to lead teams and develop effective sales education and training materials.

Highest-signal resume keywords

Downstream MarketingProduct MarketingCommercial StrategyPricing StrategyPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Portfolio ManagementMarket Dynamics AnalysisProgram DevelopmentSales EnablementForecasting Support

Soft Skills

CoachingCollaborationCommunication

Tools & Technologies

Sales Training MaterialsMarketing Programs

Industry Keywords

Medical DeviceHealthcareRegulated IndustryASC Commercial Strategies

About the role

Key responsibilities & impact

Own downstream commercialization for the Orthopedic Disposables portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, detergents, and tourniquet cuffs
Develop and execute pricing strategies and commercial programs to drive portfolio growth and counter third-party competitors
Partner with Sales to position disposables as premium, value-driven solutions that accelerate capital adoption
Lead sales education, messaging, and training materials
Collaborate with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom
Serve as the primary marketing interface for robotic blade solutions, coordinating with Mako and capital teams
Design and execute ASC-specific programs
Manage and develop a Marketing Associate through coaching, prioritization, and performance feedback
Monitor portfolio performance, market dynamics, and field feedback
Own portfolio planning, annual marketing planning, forecasting support, and executive updates

Requirements

What you’ll need

Bachelor’s degree
6+ years of professional experience in marketing, sales, or a related commercial function
Demonstrated experience owning or supporting product portfolios in a cross-functional environment
Medical device, healthcare, or regulated industry experience preferred
Downstream marketing, product marketing, or commercial strategy experience preferred
Pricing strategy or program development experience preferred
Prior people leadership or strong informal leadership experience preferred
Experience supporting ASC and hospital-based commercial strategies preferred

Benefits

Comp & perks

Hybrid or onsite work flexibility
20% travel opportunity/coverage