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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital marketing strategies, particularly in social media management and analytics. Proficient in developing content strategies, optimizing digital experiences, and leveraging analytics tools to drive audience engagement and brand equity.
Highest-signal resume keywords
Digital Marketing StrategyGoogle AnalyticsAdobe AnalyticsLinkedIn Ads ManagerContent Management Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media MarketingDigital TransformationContent DevelopmentAudience EngagementData AnalyticsPaid Media ManagementCustomer Journey MappingMarket Trend AnalysisPerformance ReportingDigital Fulfillment Optimization
Soft Skills
Cross-Functional CollaborationStrategic CounselProject ManagementCommunication SkillsStakeholder Alignment
Tools & Technologies
HootSuiteGoogle AdsStryker.comProgrammatic DisplayCTVNative AdvertisingOrganic Social Media
Industry Keywords
Brand EquityCommercialization CampaignsCommunity GuidelinesDigital ChannelsMarketing CommunicationsE-CommerceIS Governance Council
About the role
Key responsibilities & impact- Lead development and execution of the division’s LinkedIn social media strategy
- Partner cross-functionally to strengthen brand equity, advance commercialization campaigns, and drive audience engagement
- Provide strategic counsel on digital channels and oversee their integration into communications strategies
- Lead digital transformation initiatives by evaluating emerging platforms, developing business cases, and overseeing implementation and onboarding
- Manage the Neurovascular global social media presence and develop content strategy and calendars
- Manage content development and approval processes and monitor adherence to community guidelines
- Architect digital experiences, funnels, and customer journeys across programmatic display, video, CTV, native, and organic and paid social
- Identify market trends, opportunities, industry standards, and best practices; recommend improvements to customer engagement
- Represent the digital perspective during project planning, execution, and review
- Manage the divisional presence on Stryker.com and develop page assets for product and divisional campaigns
- Manage and optimize the digital fulfillment system and keep the site updated
- Partner with Stryker business units and corporate digital marketing teams to share best practices and implement learnings
- Develop analytics processes and reporting tools to measure performance and generate business insights
- Represent the division in Adobe Analytics initiatives and implement digital marketing ROI reporting best practices
- Support CRM, e-commerce, and IS Governance Council initiatives
- Coordinate with Marketing Communications, Corporate Marketing Operations, and IT to align stakeholders and advance projects
- Ensure work complies with brand guidelines and communication strategy
- Maintain and grow the database of customers opted in to receive correspondence
Requirements
What you’ll need- Bachelor’s degree is needed for a qualified applicant
- 6+ years of professional work experience
- 2+ years of experience with Google Analytics and/or Adobe Analytics and native social media analytics
- 2+ years of experience with CMS and other digital platforms
- 2+ years of experience running paid media in LinkedIn Ads Manager and Google Ads
- 2+ years of experience scheduling, tagging and reporting on content through HootSuite or similar social media management tools
- 3+ years of work experience in marketing, marketing communications, digital and social media marketing or related area preferred
- Prior experience implementing or evaluating digital platforms preferred
Benefits
Comp & perks- Remote work flexibility
- Equal opportunity employment
- Travel percentage: 0%
