Brand Manager, EMEA – Foot & Ankle

Stryker

. Drive market share growth through strategic marketing plans for Stryker’s Foot & Ankle business .

Posted 10/14/2026full-timeAmsterdam • NetherlandsSeniorLead💰 €58,100 - €140,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing and brand management within the MedTech or BioTech industries, with a strong focus on product lifecycle management, market analysis, and customer engagement. Proven ability to lead cross-functional teams and develop impactful marketing strategies that drive growth and enhance brand perception.

Highest-signal resume keywords

Strategic Marketing PlanningProduct Lifecycle ManagementMarket AnalysisInterpersonal CommunicationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product/Brand ManagementMarket Share GrowthDemand ForecastingNew Product DevelopmentAnalytical SkillsProblem-Solving SkillsMarketing Campaign ExecutionPortfolio DevelopmentCustomer Value PropositionCommercialization Planning

Soft Skills

Interpersonal CommunicationPersuasion SkillsPresentation SkillsAdaptabilityCollaboration

Tools & Technologies

Microsoft OfficeExcelWordPowerPoint

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

MedTechBioTechOrthopaedicsEMEAKey Opinion LeadersBrand PositioningMarket InsightsCustomer EngagementSales SupportM&A Activity

About the role

Key responsibilities & impact

Drive market share growth through strategic marketing plans for Stryker’s Foot & Ankle business
Set strategic direction and ensure portfolio growth through marketing campaigns, portfolio development and education strategies
Create customer value propositions and maximize new product launches across EMEA
Work with local Marketing teams on downstream execution and upstream marketing initiatives
Set annual and long-range brand and indications strategy
Create and distribute scalable marketing assets, tools, campaigns and best practices
Identify education and brand experience opportunities for internal and external audiences
Build relationships with local marketers, sales professionals, internal stakeholders and key customers
Create the Annual Marketing Plan for EMEA and a 3–5 year portfolio roadmap
Forecast demand with country leadership and partner with supply chain
Define and execute regional product lifecycle, including product launch and phase-out
Analyze business performance, brand perception and future performance drivers; define mitigating actions
Develop the portfolio through new product development, line extensions and M&A activity
Partner with local Product Managers to execute EMEA-wide strategies
Create EMEA-wide customer engagement events, facility tours, congresses and hands-on opportunities
Manage branding, messaging, positioning and pricing based on market, customer and competitive insights
Lead commercialization planning for new product development
Develop Key Opinion Leaders for the brand
Support customer-facing activities and sales in the field

Requirements

What you’ll need

Bachelor’s degree is required
8+ years of work experience, including international Marketing, Product/Brand Management or related experience in industries such as MedTech or BioTech
Ability to accurately and effectively lead/manage marketing projects to ensure timely outcomes, business performance and growth
Excellent interpersonal communications, persuasion and presentation skills
Proficiency in spoken and written English
Strong strategic-thinking, adaptability, analytical and problem-solving skills
Ability to work independently and collaboratively
Ability to relate to stakeholders and customers from different markets and cultures
Ability to understand and work within complex interdivisional procedures and policies
Impeccable work ethics and integrity in managing confidential information
Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint
Experience in Orthopaedics highly preferred
MBA preferred
Willingness/ability to travel 40%

Benefits

Comp & perks

Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results
Great personal and internal career development, with the possibility to make both vertical and lateral position movement
Attractive salary and benefits package
Recognition of outstanding individual and cross-functional team performance through local and global awards
Collaborative and inclusive environment valuing diversity and inclusion
Quality products that improve the lives of customers and patients
Ability to discover your strengths, follow your passion and own your career
Hybrid work model
Incentive compensation such as bonus and/or commissions where applicable
Stryker’s comprehensive benefits package