Brand Marketing Lead, EMEA

Stryker

. Coordinate and execute the ProCare Services marketing and commercial enablement strategy across EMEA .

Posted 11/9/2026full-timeAmsterdam • NetherlandsSenior💰 €45,500 - €110,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, customer value propositions, and sales enablement activities while leveraging analytical skills to drive commercial performance and insights. Proficient in managing cross-functional collaboration and leading marketing projects to achieve business growth in the MedTech or BioTech sectors.

Highest-signal resume keywords

Marketing Strategy DevelopmentSales Enablement ActivitiesCustomer Value Proposition CreationAnalytical SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PlanningProduct ManagementCommercial OperationsData AnalysisProject ManagementSales Education DevelopmentOpportunity ManagementPricing StrategyCampaign ExecutionMarket Insights Generation

Soft Skills

Interpersonal CommunicationPersuasionPresentation SkillsProblem-SolvingAttention to Detail

Tools & Technologies

Microsoft OfficeCRM SystemsDashboard ToolsQuoting SystemsProduct Data Systems

Industry Keywords

MedTechBioTechHealthcareInternational MarketingBrand ManagementService Marketing

About the role

Key responsibilities & impact

Coordinate and execute the ProCare Services marketing and commercial enablement strategy across EMEA
Translate strategic priorities into marketing programmes, sales education, customer value content, commercial tools and product/service lifecycle activities
Support annual marketing and commercial planning with business unit, regional, sales and functional teams
Lead central tactics, actions and campaigns, including customer engagement programmes and targeted commercial initiatives
Develop customer value propositions, messaging, evidence-based content and sales tools
Develop and support ProCare education for sales teams
Manage ProCare product management and marketing operations, including pricing, quoting, procedures, product/service information and data maintenance
Support opportunity management, quotations and workflows to improve pipeline visibility and commercial execution
Lead new product and service launches and service obsolescence planning
Gather and analyse customer, market and commercial insights and recommend improvements
Maintain dashboards, measures and reporting on marketing and commercial performance
Support planning and management of the ProCare marketing budget
Provide in-field marketing, event and sales support
Champion cross-functional collaboration, accountability and continuous improvement
Complete a familiarization phase and build relationships with internal and external stakeholders

Requirements

What you’ll need

Bachelor’s degree or equivalent is required, preferably in marketing, business or another relevant field
4+ years of work experience, including international marketing, product/brand management, service marketing or related experience
Experience developing and executing marketing plans, campaigns, customer value propositions and sales enablement activities
Strong commercial and operational understanding, preferably including pricing, quoting, product data or opportunity management processes
Ability to lead and manage marketing projects to achieve timely outcomes, business performance and growth
Ability to use customer, market and commercial data to generate insights, assess effectiveness and support decision-making
Strong analytical and problem-solving skills, attention to detail and commitment to data accuracy
Excellent interpersonal communication, persuasion and presentation skills
Proficiency in spoken and written English
Ability to influence and build alignment without direct organisational authority
Ability to build relationships and work effectively across countries, cultures, functions and complex procedures and policies
Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint
Flexibility to travel across EMEA; travel requirement of 30%
Experience in MedTech, BioTech, healthcare or related industries is advantageous
Experience developing or delivering sales education is preferred
Experience with CRM, quoting, dashboard or product data systems is preferred

Benefits

Comp & perks

Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results
Personal and internal career development, with the possibility of vertical and lateral position movement
Attractive salary and benefits package
Performance recognition and awards for outstanding individual and cross-functional team performance
Collaborative and inclusive environment
Quality products that improve customers' and patients' lives
Ability to discover your strengths, follow your passion and own your career
Potential incentive compensation such as bonus and/or commissions where applicable
Comprehensive benefits package
Hybrid work model and workplace flexibility across EEMEA