Digital Marketing Operations Manager

Stryker

. Lead paid and organic digital marketing strategies across five businesses within the Instruments Division, including SEM, SEO and campaigns .

Posted 11/5/2026full-timeRemote • United StatesSeniorLead💰 $102,600 - $222,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading digital marketing strategies, optimizing performance through analytics, and enhancing user experience across multiple platforms. Proven ability to establish KPIs, drive engagement, and collaborate cross-functionally to achieve business objectives.

Highest-signal resume keywords

Digital Marketing StrategyDigital Analytics PlatformsUser Experience (UX) PrinciplesEnterprise Content Management (ECM) SystemsSearch Engine Optimization (SEO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Digital AnalyticsContent StrategyPerformance AnalysisMedia Spend OptimizationDigital Experience Platforms (DXPs)User Experience (UX)KPI Development

Soft Skills

Strategic ThinkingProblem SolvingCollaborationCommunicationPartnership Building

Tools & Technologies

Google AnalyticsAdobe AnalyticsAdobe Creative Cloud SuiteBrightEdge SEO PlatformAEM Sites

Industry Keywords

Digital MarketingMarketing CommunicationsCustomer JourneyROI ImprovementEmerging Marketing Technologies

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Lead paid and organic digital marketing strategies across five businesses within the Instruments Division, including SEM, SEO and campaigns
Drive awareness, traffic and prospect engagement through digital channels throughout the customer journey
Establish goals, KPIs, success criteria and milestones for digital marketing initiatives
Develop KPI strategies, analyze performance and use insights to improve marketing decisions and results
Partner with Marketing Communications to refine content strategies and maximize reach, engagement and conversion
Optimize website content and search performance to improve rankings, visibility and organic traffic
Provide strategic recommendations to optimize media spend and improve ROI
Serve as a digital marketing subject matter expert and strategic thought partner
Troubleshoot digital marketing challenges, identify root causes, evaluate solutions and recommend actions
Investigate new digital platforms and technologies and assess their value, fit and alignment with business needs
Evaluate emerging marketing technologies and recommend opportunities to strengthen digital marketing capabilities and integrate with existing systems
Build cross-functional partnerships across Instruments, EDT and Corporate Marketing Operations to support business needs and project execution

Requirements

What you’ll need

Bachelor’s degree in any field is required
8+ years’ work experience in marketing, marketing communications, digital marketing or related area
4+ years of experience using digital analytics platforms, such as Google Analytics, Adobe Analytics and social media analytics, to measure and optimize marketing performance
4+ years of experience applying digital design and user experience (UX) principles to websites and digital marketing experiences
4+ years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs)
Working knowledge of Adobe Creative Cloud Suite a plus
Working knowledge of BrightEdge SEO platform
Exposure to AEM sites preferred

Benefits

Comp & perks

Remote work flexibility
Equal opportunity employment
Pay transparency and protection against pay discrimination
20% travel opportunity