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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic marketing plans and product launch strategies within the Digital Solutions sector, particularly in Orthopedics. Proficient in analyzing market dynamics and customer insights to drive product performance and customer engagement.
Highest-signal resume keywords
Digital Solutions ExperienceStrategic PlanningMarket AnalysisProduct Lifecycle ManagementCustomer Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Dynamics AnalysisProduct Launch StrategiesSales Tools DevelopmentPricing AnalysisPortfolio Performance Monitoring
Soft Skills
CollaborationCommunicationCustomer Understanding
Tools & Technologies
Microsoft OfficeExcelWordPowerPoint
Industry Keywords
Trauma PortfolioOrthopedicsCustomer InsightsCompetitive IntelligenceClinical Evidence Generation
About the role
Key responsibilities & impact- Lead development and commercialization of a new Digital Solutions business within the Trauma portfolio
- Analyze market dynamics, industry trends, customer insights, and competitive intelligence to identify opportunities
- Develop and execute strategic plans, annual marketing plans, product launch strategies, and customer engagement initiatives
- Build customer understanding of buying behaviors, value drivers, unmet needs, satisfaction trends, and product perceptions
- Articulate clinical, technical, and business value for products and portfolios
- Develop sales tools, communication strategies, and go-to-market plans
- Partner with Sales, Sales Enablement, Marketing Communications, and cross-functional stakeholders on training, launches, and commercial alignment
- Monitor, analyze, and report portfolio performance, customer engagement metrics, and business KPIs
- Lead pricing analysis and provide recommendations to optimize portfolio performance and competitiveness
- Support clinical evidence generation and leverage findings for value propositions and marketing strategies
- Manage product lifecycle activities, including obsolescence planning
- Establish improvement goals and action plans for the product management function
- Collaborate with market intelligence teams to define research priorities and generate customer insights
Requirements
What you’ll need- Bachelor’s Degree
- 4+ years of work experience
- 2+ years of digital solutions experience, specifically in Orthopedics (preferred)
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint) (preferred)
- Experience working within complex interdivisional procedures and policies (preferred)
- Ability to travel 30%
Benefits
Comp & perks- Hybrid or onsite work flexibility
- Relocation available
- Equal opportunity employment
- 30% travel opportunity