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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies for data products, including campaign creation, content development, and performance measurement. Proficient in aligning messaging with business communities and ensuring compliance with brand standards.
Highest-signal resume keywords
Data And Analytics MarketingCampaign DevelopmentContent MarketingMarketing Effectiveness MeasurementMarketing Tools Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent DevelopmentCampaign ManagementPerformance MeasurementAudience Engagement
Soft Skills
CollaborationCommunicationFeedback Gathering
Tools & Technologies
Marketing ToolsContent PlatformsAnalytics Tools
Certifications & Qualifications
Marketing CertificationContent Marketing CertificationCommunications Certification
Industry Keywords
Data ProductsAnalytics CapabilitiesBusiness CommunitiesBrand StandardsEngagement Metrics
About the role
Key responsibilities & impact- Develop and execute marketing and communications programs for data products and analytics capabilities
- Create messaging, positioning, campaigns, and content tailored to business communities
- Produce newsletters, articles, videos, presentations, and campaign materials
- Plan and deliver events, webinars, and awareness campaigns for data communities
- Establish and track marketing key performance indicators, engagement metrics, and campaign effectiveness
- Partner with strategy, product, adoption, and communications teams to align messaging and priorities
- Manage content calendars, channels, and marketing operations
- Gather audience feedback and insights to refine messaging and improve engagement
- Ensure marketing content aligns with enterprise governance and brand standards
- Connect data and analytics capabilities with business communities and measure marketing impact on awareness and adoption
- Travel approximately 20%
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or a related discipline
- Minimum 8 years of professional experience in data and analytics
- Minimum 5 years of experience in marketing, product marketing, communications, or content development
- Experience developing campaigns, messaging, and marketing content and measuring marketing effectiveness and engagement
- Experience in product marketing, content marketing, or communications for data or technology products
- Experience with marketing tools, content platforms, and analytics used to measure engagement
- Marketing, content marketing, or communications certification
Benefits
Comp & perks- Remote work flexibility
- 20% travel opportunity/allowance
