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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading trade show strategies and executing customer-centric events while managing cross-functional teams and vendor relationships. Proficient in developing project plans, tracking KPIs, and ensuring alignment with marketing and commercial objectives.
Highest-signal resume keywords
Trade Show StrategyEvent Project ManagementCross-Functional Team LeadershipKPI Tracking and MeasurementVendor Negotiation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningBudget ManagementLead GenerationProduction ManagementExhibit DesignCustomer EngagementROI AnalysisProcess DevelopmentFramework EstablishmentTrade Show Marketing
Soft Skills
InfluencingCollaborationTeam DevelopmentCommunicationProblem Solving
Tools & Technologies
Event Management SoftwareMeasurement ToolsProject Management Tools
Industry Keywords
Medical DivisionTrade ShowsMarketingCommunicationsCustomer EventsExecutive EngagementsMulti-Business-Unit CoordinationIndustry Associations
About the role
Key responsibilities & impact- Lead the trade show strategy for the Medical division
- Strategically plan, execute, and continuously evolve trade shows, customer events, executive engagements, activations, and key meetings
- Influence marketing and commercial teams on strategically critical trade shows, exhibit strategy, and attendance
- Lead complex, high-visibility, multi-business-unit trade shows and activations
- Execute events in accordance with established guidelines, processes, procedures, and tools
- Educate cross-functional teams, provide direction, and establish solutions
- Architect customer-centric experiences showcasing Stryker’s innovation
- Collaborate with MarCom on exhibit design and layout and manage exhibit cost and construction
- Lead, develop, engage, and align the direct reporting team
- Develop and manage comprehensive event project plans
- Negotiate with vendors and service providers within budget
- Maintain relationships with key industry and trade associations
- Establish frameworks, standards, and playbooks for scalable event operations
- Define and track KPIs, qualified lead generation, ROI, and commercial impact
- Develop tracking and measurement tools and processes
- Coordinate with the Demand Generation Team to ensure timely lead distribution and follow-up
- Identify conference sponsorship opportunities and new trade show marketing opportunities
Requirements
What you’ll need- Bachelor’s degree
- 8+ years’ work experience in marketing, communications, events or related field
- Previous people leader experience (preferred)
- Experience managing production requirements and timelines of trade show production (preferred)
Benefits
Comp & perks- Remote work flexibility
- 30% travel opportunity
