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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product innovation and strategic marketing within the medical device industry, with a strong focus on market research, customer insights, and financial modeling to drive successful product commercialization.
Highest-signal resume keywords
Product InnovationMarket ResearchFinancial Business Case ModelingCustomer InsightsMedical Device Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic PlanningNew Product DevelopmentData AnalysisCompetitive AnalysisValue Proposition DevelopmentPricing StrategyCustomer SegmentationForecastingEvidence-Generation ResearchMarketing Plan Development
Soft Skills
CollaborationAccountabilityLeadershipCommunicationProblem-Solving
Certifications & Qualifications
Bachelor's DegreeMBA
Industry Keywords
ThrombectomyEmbolization SolutionsNeurovascularUpstream MarketingMedical Device
About the role
Key responsibilities & impact- Drive development and execution of strategic initiatives from concept through commercialization
- Lead product innovation in thrombectomy, access, and embolization solutions
- Collaborate with R&D, marketing, sales, and regulatory affairs on product launches and market adoption
- Gather and collate competitive information to drive insights
- Anticipate customer and patient needs and create superior value propositions
- Leverage key opinion leaders to obtain customer and market insights
- Use market research and third-party data to identify industry trends
- Analyze historical and current data to enhance market research
- Predict sales trends and research forecasting factors
- Lead the new product development process across departments
- Build financial business case models supporting NPD funding and ROI
- Deliver business and marketing objectives and lead pre-commercialization discovery
- Develop pre-commercialization plans, launch plans, strategic plans, and annual marketing plans
- Partner with Clinical Affairs on evidence-generation research objectives
- Translate marketing plans into specific marketing activities
- Analyze customer acquisition and retention costs
- Segment and target customers based on market potential and opportunity
- Evaluate new volume sources and financial trade-offs
- Collaborate with downstream marketing on product lifecycle management
- Develop and communicate value propositions
- Create pricing strategies with regions and downstream marketing
- Define performance criteria for evaluating business trends and activities
- Partner with senior team members on other product lines as needed
- Adhere to organizational protocols for gathering competitive information
- Hold self and others accountable for high-quality results
Requirements
What you’ll need- Bachelor’s degree required
- 4+ years of work experience required
- 2+ years Medical device experience preferred
- 2+ years Marketing experience preferred
- Upstream experience preferred
- Neurovascular experience preferred
- MBA preferred
- Ability to travel 30%