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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management, market analysis, and product strategy within the clinical and medical device sectors. Proficient in developing strategic marketing plans and providing analytical support to drive customer insights and satisfaction.
Highest-signal resume keywords
Brand ManagementMarket AnalysisClinical KnowledgeAnalytical SupportProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisProduct ManagementStrategic PlanningSales Tools DevelopmentClinical Evidence GenerationPricing AnalysisProduct Launch PlanningCustomer Insights AnalysisInterpersonal CommunicationPresentation Skills
Soft Skills
Problem-SolvingInterpersonal CommunicationAnalytical ThinkingProject Management
Tools & Technologies
Microsoft OfficeExcelWordPowerPoint
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
Clinical ExperienceMedical Device ExperienceWound CareICU ExperienceSales Enablement
About the role
Key responsibilities & impact- Execute brand strategies and identify new opportunities for assigned products, product lines, lines of business, or company-wide campaigns
- Lead brand-level development, including market analysis, product acquisitions, and brand management
- Understand competitors, competitive dynamics, customer needs, and product value
- Explain product features and articulate clinical relevance to customers and sales teams
- Develop strategic plans, annual marketing plans, product launch plans, sales tools, messaging, and communication plans
- Elevate sales education and confidence related to wound care, mattress feature sets, and early mobility
- Propose objectives for clinical evidence generation and evaluate studies
- Support engineering sustainment projects
- Tie product or portfolio business goals to Stryker’s overall goals
- Synthesize market trends and recommend strategic focus areas
- Apply clinical and technical knowledge to educate customers and articulate value
- Partner with sales training and sales enablement on product training strategy
- Provide analytical support for pricing
- Define desired communications outcomes with the MarComm team
- Establish improvement goals and action plans for the product management team
- Analyze customer satisfaction and engagement trends for strategic planning
- Provide marketing intelligence objectives and inputs to drive customer insights
Requirements
What you’ll need- Bachelor’s degree required
- 4 years of professional work experience
- Clinical or medical device experience
- Ability to manage multiple projects while delivering on established timelines
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
- MBA preferred
- ICU experience preferred
Benefits
Comp & perks- Hybrid work flexibility
- Equal opportunity employment
- Pay transparency and pay discussion protections
- 40% travel opportunity
