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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in downstream marketing strategy development and execution, with a strong focus on market segmentation, pricing strategies, and performance metrics. Proven ability to lead teams, foster talent development, and build strategic relationships within the medical device industry.
Highest-signal resume keywords
Downstream Marketing StrategyMarket SegmentationPeople ManagementMedical Device SalesClinical Settings Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Plan DevelopmentPricing StrategyPerformance Metrics MonitoringMarket Dynamics EvaluationProduct Lifecycle Management
Soft Skills
Team LeadershipCoaching and DevelopmentRelationship BuildingInclusive Environment Promotion
Certifications & Qualifications
Bachelor’s DegreeMBA Preferred
Industry Keywords
Medical DeviceOrthopedic ProductsEnabling TechnologyOperating Room EnvironmentsKey Opinion Leaders
About the role
Key responsibilities & impact- Lead and develop the Hardware Downstream Marketing team
- Own the downstream marketing strategy, including development, execution, and optimization of comprehensive marketing plans
- Drive market segmentation, targeting, and positioning strategies
- Evaluate market dynamics and product lifecycle trends to identify pricing opportunities and recommend strategic pricing adjustments
- Build and maintain relationships with key opinion leaders, professional organizations, and industry partners
- Establish and monitor key performance metrics
- Partner across functions to identify and implement innovative solutions that influence business strategy and accelerate growth
- Recruit, coach, and develop talent through performance management, feedback, succession planning, and employee development
- Foster an inclusive environment promoting personal and professional growth
Requirements
What you’ll need- Bachelor’s degree
- Minimum 10 years of work experience
- MBA preferred
- Minimum 4 years of medical device sales or marketing experience preferred
- Minimum 4 years of people management experience preferred
- Working experience in clinical settings, operating room environments, and orthopedic or enabling technology products preferred
- Ability to travel 40%
Benefits
Comp & perks- Hybrid or onsite work flexibility
- Equal opportunity employment
- Consideration without discrimination based on protected characteristics
- Pay transparency protections