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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in omni-channel marketing strategy, integrated communications, and brand stewardship, with a strong focus on customer engagement and performance measurement. Proven ability to lead and develop high-performing teams while leveraging market insights to drive effective marketing initiatives.
Highest-signal resume keywords
Omni-Channel Campaign DevelopmentIntegrated Marketing StrategyCommercial Communications ExperienceData Analytics and ReportingTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCommunications PlanningContent CreationPerformance MeasurementCustomer EngagementMarket IntelligenceBrand PositioningKPI MonitoringSales EnablementVisual Storytelling
Soft Skills
CoachingInfluencingCollaborationStrategic ThinkingCommunication
Tools & Technologies
Reporting ToolsAnalytics ToolsCommunication PlatformsMarketing Automation ToolsContent Management Systems
Industry Keywords
Brand StewardshipCustomer AcquisitionMarket DynamicsCompetitive IntelligenceMatrixed Environment
About the role
Key responsibilities & impact- Shape the future of the Mako brand
- Lead messaging and omni-channel marketing strategy for the Mako portfolio
- Support new product launches, current products, and customer engagement initiatives
- Develop and execute integrated marketing and communications strategies aligned with business objectives and commercialization plans
- Translate market, customer, and competitive insights into messaging, positioning, and engagement strategies
- Coach and develop team members in strategic communications planning, execution, and performance measurement
- Use customer, market, and competitive intelligence to inform marketing strategy and value propositions
- Monitor industry trends and market dynamics to drive customer acquisition, retention, and engagement
- Ensure compliance with guidelines for using competitive information
- Drive brand stewardship and portfolio positioning
- Develop and optimize multi-channel marketing and communication strategies
- Evaluate emerging communication platforms, tools, and channel trends
- Guide channel selection based on objectives and audience needs
- Lead content creation and refinement across communication formats and audiences
- Guide writing, editing, design, presentation development, and visual storytelling
- Partner with commercial and leadership teams on strategic communications
- Develop sales enablement tools, resources, and messaging
- Create internal communication strategies, publications, and employee engagement initiatives
- Establish and monitor KPIs for campaign effectiveness and business impact
- Use data, analytics, and reporting tools to optimize marketing investments
- Lead, coach, and develop a high-performing communications and marketing team
- Drive performance management, succession planning, and professional development
- Influence cross-functional teams and lead process improvements
Requirements
What you’ll need- Bachelor’s degree
- 10+ years of professional experience
- Omni-channel campaign development experience
- Big picture marketing acumen
- Experience working in a highly matrixed environment
- Commercial communications experience
- Ability to travel 20%
Benefits
Comp & perks- Remote or hybrid or onsite work flexibility
- Professional development efforts
- Travel allowance/coverage implied by 20% travel requirement