Senior Manager, Upstream Marketing

Stryker

. Define and lead upstream marketing strategy for key portfolios .

Posted 10/16/2026full-timeWaltham • Massachusetts • United StatesSenior💰 $162,700 - $271,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in upstream marketing strategy, portfolio management, and new product development within the medical device sector, particularly in cardiovascular markets. Proven ability to translate market insights into actionable strategies while leading cross-functional teams and influencing senior leadership.

Highest-signal resume keywords

Upstream Marketing StrategyPortfolio ManagementMarket ResearchPeople ManagementMedical Device Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market IntelligenceValue Proposition DevelopmentLifecycle ManagementCompetitive PositioningTrend AnalysisPricing OptimizationNew Product DevelopmentCustomer InsightsClinical Affairs CollaborationKOL Relationship Management

Soft Skills

LeadershipStrategic CommunicationInfluencing Decision-MakingCross-Departmental CollaborationCustomer Understanding

Tools & Technologies

Microsoft OfficeExcelWordPowerPoint

Certifications & Qualifications

Bachelor’s DegreeMBA / Master’s Degree

Industry Keywords

CardiovascularEndovascularVTEStructural HeartHealthcare Market Dynamics

About the role

Key responsibilities & impact

Define and lead upstream marketing strategy for key portfolios
Shape long-term vision, innovation priorities, and lifecycle management
Translate customer, clinical, and market insights into value propositions, portfolio strategy, and new product development direction
Lead competitive and market intelligence efforts
Drive customer and market understanding through VOC, market research, surveys, and trend analysis
Identify unmet needs and innovation opportunities
Own portfolio and lifecycle strategy from early discovery through launch, growth, pricing optimization, and obsolescence
Lead and influence the new product development process with R&D, Clinical, and cross-departmental stakeholders
Define and communicate long-term portfolio and segment strategies
Build and sustain strategic KOL relationships with Clinical Affairs
Anticipate healthcare market dynamics and recommend adjustments to marketing objectives, brand architecture, and competitive positioning
Guide pricing and value strategies
Influence senior leadership decision-making and ensure strategic alignment through commercialization

Requirements

What you’ll need

Bachelor’s degree
10+ years of work experience
Preferred: MBA / Master’s Degree
Preferred: 7+ years medical device or marketing/sales experience within cardiovascular space
Preferred: 4+ years of people management experience
Preferred: Upstream marketing experience in endovascular, cardiovascular, VTE, or structural heart
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Onsite presence approximately 4 days per week, except for travel days
Occasional travel to the Irvine, CA office
30% travel

Benefits

Comp & perks

Hybrid work flexibility
Travel opportunities (30% travel)
Equal opportunity employment
Pay transparency and pay discussion protections