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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in market research analysis, competitive intelligence, and product development strategies within the medical device industry. Proficient in creating value propositions, financial modeling, and cross-departmental collaboration to drive successful product launches.
Highest-signal resume keywords
Market Research AnalysisProduct Development ProcessFinancial Business Case ModelingUpstream Marketing ExperienceInterpersonal Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Statistical Significance AnalysisHypothesis TestingQualitative ResearchQuantitative ResearchSales ForecastingProduct Lifecycle ManagementPricing Strategy DevelopmentCustomer Acquisition AnalysisValue Proposition CreationMarket Trend Identification
Soft Skills
Presentation SkillsInterpersonal SkillsCollaboration
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
Medical DeviceCompetitive InformationCustomer SegmentationNew Product DevelopmentMarketing StrategyEvidence-Generation ResearchChannel CommunicationsSupply-Chain Management
About the role
Key responsibilities & impact- Gather and collate competitive information to drive insights
- Anticipate customer and patient needs and create a superior value proposition
- Obtain insights by leveraging key opinion leaders
- Understand customers and optimize the value proposition
- Analyze market research validity and reliability, statistical significance, and basic hypothesis testing
- Use and interpret qualitative and quantitative research
- Use market research and third-party data to identify industry trends
- Collaborate cross-departmentally to lead the new product development process
- Build financial business case models for new product development funding and product ROI
- Deliver business and marketing objectives and lead discovery for the pre-commercialization plan
- Support new product development and launch planning
- Partner with Clinical Affairs on evidence-generation research objectives
- Partner with Product Marketing on publication and messaging strategy
- Analyze customer acquisition and retention costs
- Evaluate market potential, customer segments, volume opportunities, and financial tradeoffs
- Lead development of sales tools and channel communications
- Forecast sales trends and research forecasting variables
- Execute product lifecycle management plans
- Develop supply-chain interruption contingency plans
- Create and communicate value propositions
- Develop pricing aligned with marketing strategy and brand positioning
- Develop marketing channels and tools
- Define performance criteria for evaluating business trends and activities
Requirements
What you’ll need- Bachelor’s degree required
- 6+ years of work experience required
- MBA preferred
- 3+ years medical device or marketing experience preferred
- Upstream marketing experience preferred
- Excellent presentation and interpersonal communications skills preferred
- Ability to travel 30%
Benefits
Comp & perks- Hybrid work flexibility
- 30% travel compensation/arrangement