Digital Media Specialist – Paid and Organic Channels

Suhai Seguradora

. Plan, execute, and optimize full-funnel media, combining strategy and execution .

Posted 11/12/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full-funnel digital media strategies, including demand generation, conversion optimization, and social advertising. Proficient in leveraging data analytics and attribution models to drive campaign performance and lead acquisition in B2B environments.

Highest-signal resume keywords

Full-Funnel Digital MediaGoogle AdsABM CampaignsConversion Rate OptimizationData Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationLead AcquisitionMedia AttributionFunnel AnalysisSocial AdsCampaign OptimizationLanding Page TestingSEOPerformance MetricsA/B Testing

Soft Skills

CollaborationCommunicationAnalytical ThinkingStrategic PlanningProblem Solving

Tools & Technologies

Google Analytics 4Google Tag ManagerLookerLooker StudioPower BISalesforceCRM IntegrationMarketing Automation

Industry Keywords

B2B MarketingInsurance IndustrySales PipelineCustomer JourneyDecision-Maker Targeting

About the role

Key responsibilities & impact

Plan, execute, and optimize full-funnel media, combining strategy and execution
Generate demand and acquire qualified leads for commercial opportunities and sales (SQLs)
Develop bottom-of-funnel strategies using search campaigns and transactional keywords
Identify intent signals and behaviors with a higher propensity to convert
Create segmentation based on ideal customer profile, customer journey, and Sales criteria
Plan ABM campaigns for target B2B accounts, considering companies, decision-makers, and influencers
Develop ads and offers for different decision-makers
Support relationship, engagement, and broker enablement campaigns
Build remarketing strategies
Plan and execute top- and mid-funnel campaigns focused on reach, awareness, ad recall, and brand consideration
Develop social ads strategies and distribute branded content
Plan media for creator campaigns, including boosting and amplification
Work with Creative teams and partners to align messaging, content, and media
Track reach, frequency, views, engagement, brand impact, and brand lift
Plan and optimize campaigns on Google Ads, Meta Ads, YouTube, TikTok Ads, LinkedIn Ads, and other channels
Develop media plans with goals, budget, audiences, channels, formats, and KPIs
Manage investments according to brand, acquisition, and business objectives
Monitor and optimize creatives, copy, targeting, audiences, and bidding strategies
Adjust campaigns and reallocate investment based on performance and lead quality
Build and maintain dashboards consolidating media, analytics, and CRM data
Monitor results, deviations, trends, and opportunities
Track CPL, CPA, CAC, CPC, CVR, ROAS, ROI, LTV, SQLs, opportunities, pipeline, and sales
Analyze the contribution of channels and campaigns using attribution models
Turn data into action plans and present results to leadership and stakeholders
Plan and execute A/B tests and experiments
Integrate media into the acquisition journey and sales process with CRM, Data, and Sales teams
Support the integration of advertising platforms with CRM and marketing automation
Align qualification criteria and monitor lead acceptance or rejection
Adjust campaigns based on feedback from Sales teams
Test improvements to lead capture pages, offers, calculators, and forms
Maintain alignment with internal teams, leadership, agencies, platforms, brokers, and creators

Requirements

What you’ll need

Bachelor’s degree in Engineering, Business Administration, Marketing, or a related field
Proven experience in full-funnel digital media, including demand generation, conversion, branding, awareness, consideration, and social ads
Advanced knowledge of Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads Campaign Manager, and YouTube campaigns
Strong command of digital platform metrics, formats, targeting, and optimization strategies
Ability to plan media based on goals and results by channel and funnel stage
Experience acquiring qualified leads and analyzing commercial opportunities and sales
Knowledge of ABM, account and decision-maker targeting, and purchase intent signals
Knowledge of media attribution, funnel analysis, and acquisition, revenue, and return metrics
Experience with conversion rate optimization (CRO), landing page testing, and form testing
Ability to use Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Ability to analyze data using advanced Excel, Looker, Looker Studio, or Power BI
Ability to build monitoring and performance management dashboards
Knowledge of brand and communications metrics, including reach, frequency, views, engagement, and brand lift
Experience with social ads and boosting creator campaigns and content
Knowledge of B2B customer journeys, long sales cycles, and decisions involving multiple stakeholders
Experience in the insurance industry and working with brokers and distribution channels
Experience in growth companies or performance-driven environments
Experience with on-page, technical, content, and authority SEO
Knowledge of GEO and optimizing brand presence in LLM responses
Knowledge of indexing best practices, technical performance, and content
Experience with experimentation and UX
Familiarity with CRM and marketing automation, such as Salesforce, and integration with advertising platforms

Benefits

Comp & perks

Meal and Food Allowance
Health and Dental Insurance
Life Insurance
Mobility Benefits (Parking, Fuel, Transportation)
Telemedicine Service
Travel Benefit, redeemable annually for airfare or accommodations
Hybrid Work Arrangement
13th-Month Christmas Food Basket
TotalPass
Profit-Sharing Program
Payroll-Deducted Loan
Salary Advance
Daycare and Babysitter Assistance
13th-Month Salary Advance in Any Month of the Year
Discount on Suhai Insurance
Early access and 15% discount on concert tickets at Suhai Music Hall
Birthday Month Day Off
Extended Maternity and Paternity Leave
Education Incentive Program
Wellness and Health Campaigns
Benefits Club with exclusive discounts and advantages
Casual Dress Code
Great Place to Work-certified environment for 10 consecutive years