Marking Lead

Sumble

. Sit in roadmap and planning discussions as the voice of the market; challenge what to build and why using customer, deal, competitor, and Sumble data.

Posted 10/27/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B product marketing with a focus on GTM tech, including data and sales technology. Proven ability to own product positioning, manage launches, and leverage competitive intelligence to drive adoption and pipeline growth.

Highest-signal resume keywords

B2B Product MarketingProduct PositioningCompetitive IntelligenceData AnalysisAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM StrategyLaunch ManagementMarket ResearchMessaging ArchitectureAPI ExplanationRevOps SolutionsSales EnablementData ModelingPersona DevelopmentPerformance Measurement

Soft Skills

Strategic ThinkingCommunicationCollaborationPrioritizationProblem-Solving

Tools & Technologies

Sumble PlatformMCP ServerClaudeCursorSales ToolsAnalyst Relations ToolsResearch Platforms

Industry Keywords

GTM TechSales TechRevOps PlatformsTechnical BuyersCompetitive ProgramsMarket PositioningBuyer Research

About the role

Key responsibilities & impact

Sit in roadmap and planning discussions as the voice of the market; challenge what to build and why using customer, deal, competitor, and Sumble data.
Track changes in GTM teams, data vendors, and agent-era tools; write strategic memos for Product and founders.
Run win/loss and buyer research and translate findings for Product and Sales.
Own Sumble's positioning and messaging architecture, including proof points for each capability.
Define messaging around the shift from contacts to context, account intelligence, and actionable signals.
Run launches end to end, including tiering, messaging, assets, internal readiness, and post-launch measurement.
Own launch and feature awareness across prospects and existing users, partnering with Growth and Content.
Turn jobs-to-be-done research into packaged solutions for RevOps, GTM engineers, and marketers.
Package each solution with the problem, use case, demo path, proof, and reusable Sales and Marketing assets.
Own competitive intelligence, battle cards, and updates to Sales; join competitive deals and feed learnings into positioning.
Manage relationships with industry analysts and third-party research voices, including briefings, inquiries, and coverage.
Bring external market data and research into Sumble's positioning and validate its data story.

Requirements

What you’ll need

6+ years of B2B product marketing, ideally in GTM tech: data, sales tech, RevOps platforms, or developer and AI tooling sold to technical buyers.
You've owned positioning for a technical product and can explain an API, an MCP server or a data model in terms a CRO cares about, while staying precise enough for the RevOps lead who will actually use it.
A track record of launches that moved adoption and pipeline, and you can show how you measured it.
You've pushed back on a roadmap with evidence and changed what got built.
Segment thinking. You've built distinct solutions for different personas without fragmenting the story.
You've run a competitive program that Sales relied on.
Data-curious to a fault. You'll use Sumble's platform as a research tool, and comfort with raw data is non-negotiable.
Demonstrated AI fluency in real production workflows: concrete examples of work you shipped faster or better because of your AI stack.
A Super IC operating style. You prioritize ruthlessly and make calls without waiting for permission.
Hands-on with agents, MCP and Claude or Cursor, and able to build a simple demo from our docs yourself.
Experience with analyst relations or third-party research programs.
You've been a RevOps lead, GTM engineer or marketer yourself, or sold to them for years.
Experience orchestrating consultants, agencies and freelancers to extend output.

Benefits

Comp & perks

Top tier medical, dental, and vision insurance (US)
401(k) (US)
4 weeks PTO
Equity in a high-growth, Series A company
Generous AI token usage policy