VP, Business Analyst, Communications Manager

Sumitomo Mitsui Banking Corporation – SMBC Group

. Engage with business units, department heads, and end users across APAC to understand working contexts, pain points, objectives, and undefined requirements .

Posted 10/27/2026full-timeSingapore • SingaporeLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in business analysis and digital workplace adoption, with a strong focus on translating business requirements into user-centric service designs. Proficient in managing communication campaigns and user engagement initiatives while aligning with IT governance and regulatory standards.

Highest-signal resume keywords

Business AnalysisDigital Workplace TechnologiesUser Engagement InitiativesCommunication Campaign ManagementStakeholder Influence

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Requirements ElicitationBusiness Requirements DocumentationProcess MappingGap AnalysisUser Experience Data AnalysisMetrics TrackingChange ManagementUser-Centric Service DesignDigital Workplace ServicesTraining Development

Soft Skills

Excellent Written CommunicationVerbal CommunicationPresentation SkillsAnalytical MindsetAbility to Simplify Complex Content

Tools & Technologies

Microsoft 365TeamsCopilotEndpoint/Device ExperienceRemote Access PlatformsCollaboration PlatformsEnterprise PortalsDigital Workplace EnvironmentsUAT CoordinationCommunication Calendar Management

Certifications & Qualifications

CBAPCCBAIIBAPMI-PBAProsciITIL

Industry Keywords

Financial InstitutionsRegulated EnvironmentsTrading PlatformsMarket-Data PlatformsIT GovernanceRisk StandardsRegulatory StandardsUser AdoptionStakeholder EngagementBusiness Partnering

About the role

Key responsibilities & impact

Engage with business units, department heads, and end users across APAC to understand working contexts, pain points, objectives, and undefined requirements
Elicit, analyse, challenge, and document requirements through interviews, workshops, journey mapping, job-shadowing, surveys, and observation
Produce BRDs, user stories, use cases, process maps, and requirements traceability documentation
Conduct current-state, future-state, gap, and feasibility analyses and quantify expected benefits
Maintain structured intake and prioritisation of business demand into EUS
Translate business requirements into practical digital workplace services across endpoint, collaboration, remote access, trading platforms, productivity, and digital workplace environments
Partner with service owners and engineering teams to design service features, workflows, and user journeys
Facilitate design workshops and validation sessions; coordinate UAT and pilots
Capture user experience data and translate insights into service improvements
Develop and execute EUS internal communications strategy and communication plans for major IT initiatives
Design and deliver communication campaigns, videos, guides, bite-sized learning, and executive-ready decks
Maintain the EUS communication calendar and tracker and support compliance-related communications
Manage Modern Workspace portal content as a trusted digital front door
Drive end-user adoption and engagement programmes, training, awareness, onboarding, and learning content
Apply a structured change and adoption approach to embed sustainable behaviour change
Act as liaison between business units and EUS across APAC and engage senior stakeholders
Prepare communication decks, updates, and briefings for CIO, leadership, and Head Office audiences
Define and track engagement, adoption, satisfaction, and requirement-to-delivery metrics
Align activities with IT governance, risk, and regulatory standards including MAS TRM and SMBC security standards
Maintain documentation, adoption playbooks, knowledge-transfer materials, reusable templates, prompt libraries, and FAQs

Requirements

What you’ll need

Bachelor's degree in Business, Information Technology, Communications, or a related field
8+ years of combined experience across business analysis, business partnering/engagement, and/or internal communications and digital workplace adoption
Demonstrated ability to elicit and translate ambiguous or undefined business needs into clear requirements and user-centric service designs
Strong exposure to digital workplace and end-user technologies, including Microsoft 365, Teams, Copilot, endpoint/device experience, remote access, and collaboration platforms
Proven experience managing enterprise portals, communication campaigns, and user engagement/adoption initiatives
Excellent written, verbal, and presentation skills, with the ability to influence senior stakeholders and simplify complex technical content
Strong analytical mindset and ability to convert user feedback, adoption, and experience data into actionable improvements
Ability to work in a fast-paced environment with multiple concurrent initiatives
Relevant professional certifications such as CBAP/CCBA/IIBA, PMI-PBA, Prosci/change management, or ITIL are advantageous, not required
Experience in financial institutions or other regulated environments is advantageous
Awareness of trading/market-data platform environments is a plus