B2C Marketing Lead

Summer

. Design and execute digital campaigns driving resident enrollment in Summer’s city and state programs .

Posted 11/6/2026full-timeRemote • United StatesSenior💰 $130,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing digital marketing campaigns that drive consumer enrollment, utilizing multi-channel strategies and data-driven insights to optimize performance. Proficient in managing budgets across various platforms and simplifying complex topics for diverse audiences.

Highest-signal resume keywords

B2C/D2C Growth MarketingDigital Acquisition CampaignsPaid Social ManagementPerformance Data AnalysisCreator Campaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign DesignAudience SegmentationBudget ManagementConversion TrackingCreative Asset Production

Soft Skills

CollaborationNegotiationCommunication

Tools & Technologies

MetaTikTokYouTubeLinkedInGoogle Ads

Industry Keywords

Consumer EngagementEnrollment TargetsNon-Traditional MarketingCompliance ReviewStakeholder Management

About the role

Key responsibilities & impact

Design and execute digital campaigns driving resident enrollment in Summer’s city and state programs
Build go-to-market plans for each city or state launch, including audience segments, channel mix, budget, timeline, and enrollment targets
Concept, launch, and optimize high-converting multi-channel campaigns across paid and organic social, search, creator partnerships, guerrilla, and non-traditional digital channels
Develop human-first messaging for distinct resident groups
Translate partner and government channels into consumer creative while coordinating review and alignment
Plan launch moments with partner communications teams, including announcement events, press outreach, and elected-official content
Produce, draft, and iterate creative assets including copy, short-form video hooks, and visual ad variants
Source and manage local creators and influencers and cultivate user and partner spokespeople
Set up tracking and reporting connecting spend to enrollments by channel, message, and geography
Share campaign results with Summer leadership and government partners
Run public claims through compliance review to avoid financial advice or overstated results
Collaborate with Summer internal teams and government partner communications staff

Requirements

What you’ll need

5+ years of hands-on B2C/D2C growth marketing, digital acquisition, or campaign experience, with a proven track record of driving large-scale consumer action or enrollment
Track record of outside-the-box campaign concepts, testing non-traditional formats, and innovatively engaging audiences
Hands-on experience managing paid social budgets on Meta, TikTok, YouTube, and LinkedIn, plus paid search on Google
Ability to track conversion pathways from first touch to completed enrollment and turn performance data into campaign pivots
Ability to simplify complex subjects such as finance or student loans for everyday consumers
Hands-on experience briefing, negotiating, and running performance-driven creator campaigns
Comfort navigating multi-stakeholder approval processes and working with partner or client teams
Travel may be required approximately 10% of the time

Benefits

Comp & perks

Equity grant to share in Summer’s success
100% employee-covered medical, dental, and vision insurance
401(k) plan with 3% match
Direct contributions toward your student loans
Up to 11 paid holidays + flexible PTO
Paid leave for family, health, or personal needs
Annual in-person events including Summer Camp and Summer Wonderland
Comprehensive benefits for FTE roles
Remote-first work environment with asynchronous work and virtual weekly meetings
Two annual offsites