Summer

Marketing

• Design and execute digital campaigns driving resident enrollment in Summer's city and state programs
• Own launch strategy from initial announcements through sustained digital enrollment campaigns
• Build go-to-market plans for each city or state launch, including audience segments, channel mix, budget, timeline, and enrollment targets
• Concept, launch, and optimize multi-channel campaigns across paid and organic social, search, creator partnerships, guerrilla, and non-traditional digital channels
• Develop human-first messaging for distinct resident groups
• Design co-branded campaigns with government partners and manage review and approval processes
• Plan launch moments with the communications team, including announcement events, press outreach, and elected-official content
• Source and manage local creators and influencers and cultivate user and partner spokespeople
• Set up tracking and reporting tying spend to enrollments by channel, message, and geography
• Share campaign results with Summer leadership and government partners
• Run public claims through Summer's compliance review to avoid financial advice or overstated results

Explore B2B2C Marketing Lead – Contract at Summer. Review requirements and application details.