Marketing Associate

Sun Light & Power

. Run marketing for a 90-person company as the only dedicated marketing person .

Posted 11/7/2026full-timeBerkeley • California • United StatesMid-Level💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation, technical SEO, and content strategy while effectively managing marketing campaigns across various channels. Strong writing skills and project management discipline are essential for translating technical subjects into compelling messages.

Highest-signal resume keywords

Lead GenerationTechnical SEOProject ManagementContent StrategyStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Generation ProgramsTechnical SEOOn-Page OptimizationContent StrategiesOff-Page Link-BuildingCampaign MeasurementWeb Content WritingGraphic DesignMarket Differentiation MessagingVendor Management

Soft Skills

Self-DirectionCommunicationCreativityCollaborationAnalytical Thinking

Tools & Technologies

Analytics ToolsEmail PlatformsSocial MediaAdobe Creative Suite

Certifications & Qualifications

Bachelor's Degree in MarketingBusinessCommunications

Industry Keywords

ConstructionSolarHome ServicesBusiness-to-Consumer MarketingBenefit Corp Values

About the role

Key responsibilities & impact

Run marketing for a 90-person company as the only dedicated marketing person
Report to the Director of Sales & Marketing
Set priorities and run campaigns from start to finish
Generate qualified leads for residential and commercial sales teams
Build and run lead generation programs with clear targets
Develop and manage technical SEO, on-page optimization, content strategies, and off-page link-building
Report on program metrics, analyze results, and make recommendations
Own the brand across website, email, social, print, and advertising channels
Plan, run, measure, and adjust campaigns
Write and maintain web content, newsletters, press releases, brochures, sales materials, proposal materials, and RFP responses
Manage targeted tradeshows, sponsorships, and community events
Develop case studies, references, and testimonials from completed projects
Create market-differentiation messaging for the company's solar design and installation services
Communicate the employee-ownership story internally
Support HR with recruiting and culture campaigns and materials
Pitch ideas to management and create business-savvy proposals
Make Benefit Corp commitments and employee ownership a consistent part of marketing
Translate technical solar and storage work for commercial and residential audiences
Manage vendor and agency relationships, company certifications, and partner co-op marketing dollars
Maintain consistent brand standards

Requirements

What you’ll need

3 to 5 years of marketing experience, ideally as a generalist who has worn many hats
Track record of generating leads or demand
Strong writing skills
Ability to turn technical subjects into clear, compelling messages
Project management discipline
Self-direction to run priorities without close management
Comfort with core marketing tools such as analytics, email platforms, and social media
Genuine alignment with the company mission, Benefit Corp values, and employee ownership
Experience in construction, solar, home services, or another business-to-consumer market (nice to have)
Graphic design ability in Adobe Creative Suite (nice to have)
Bachelor's degree in marketing, business, communications, or a related field (nice to have)
Equivalent experience counts

Benefits

Comp & perks

Health insurance through CaliforniaChoice and Kaiser
Dependent benefit cost coverage per company policy
Dental insurance, 100% covered through Beam
Vision insurance, 100% covered through Beam
Long-term disability insurance, 100% covered
FSA and Commuter program
13 PTO days
9 paid holidays
2 paid days for volunteering
401(k) retirement plan
$1000 annual stipend for tuition
Company Stock through ESOP; shares vested over a 6-year period
Profit sharing after 3 years of service in qualifying years
Healthy life-work balance
Dog-friendly environment
Employee-ownership opportunity
Mission-driven, B-Corporation work environment