GTM Marketing Manager

Sundays for Dogs

. Own go-to-market plans for new product launches from concept through launch and early performance .

Posted 10/1/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategies, product launches, and integrated campaign execution, with a strong focus on pricing, packaging, and measurement plans. Proven ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment.

Highest-signal resume keywords

Go-To-Market StrategyProduct Launch ManagementIntegrated Campaign ExecutionPricing and Packaging DecisionsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementProduct MarketingSubscription CommerceMerchandising InputsUnit EconomicsSuccess Criteria DefinitionCampaign PlanningPerformance ReportingConversion Impact AnalysisCustomer Motion Planning

Soft Skills

Strong Written CommunicationCollaboration Without AuthorityProject Management

Tools & Technologies

Digital ProductAnalyticsCRMEmail MarketingSocial Media

Industry Keywords

CPGDTCPDPSKUBundle SetupPromo MechanicsSubscriber PortalLaunch PerformanceCustomer RetentionCampaign Timelines

About the role

Key responsibilities & impact

Own go-to-market plans for new product launches from concept through launch and early performance
Define launch tiers and match each launch to the appropriate level of investment
Plan new customer motions, including offer construction, quiz placement, landing pages, paid creative, first-order economics, and conversion impact
Plan active subscriber motions, including attach, upgrade, swap, portal and email surfaces, SKU cannibalization, incremental LTV, and migration plans
Define pricing and packaging recommendations with R&D, Supply Chain, Digital Product, Creative, and Finance
Write merchandising and promotional inputs for PDP content, quiz placement, SKU and bundle setup, promo mechanics, and portal flows
Define pre-launch measurement plans, success criteria, metrics, and reporting methods
Report launch performance and turn findings into a repeatable go-to-market playbook
Coordinate launch and campaign timelines across Digital Product & Engineering, Analytics, R&D, Supply Chain, Operations, Retention, and Customer Care
Take integrated campaigns to market across paid, email/CRM, organic social, content, and PR
Collaborate with cross-functional teams without formal authority
Report to the VP of Growth Marketing; individual contributor with no direct reports

Requirements

What you’ll need

5+ years of experience in brand management, product marketing, or go-to-market roles, ideally in CPG or DTC
Proven experience leading product launches end-to-end, including pricing and packaging decisions
Experience launching on a subscription commerce stack, including brand pages, PDPs, quiz, SKU and bundle setup, promo mechanics, and subscriber portal flows
Experience writing merchandising and promotional inputs for design and product teams
Experience marketing to both new customers and an existing subscriber base, including attach, upgrade, and swap
Experience planning and executing integrated campaigns across paid, email/CRM, organic social, and content
Working understanding of unit economics and pricing frameworks
Ability to define success criteria and the measurement plan before a launch
Ability to work cross-functionally across Digital Product & Engineering, Analytics, R&D, Supply Chain, and Creative without formal authority
Ability to manage multiple concurrent launches and campaigns in a fast-paced, remote environment
Strong written communication for briefs, launch plans, and cross-functional updates

Benefits

Comp & perks

Full-time remote position
Periodic travel to Cleveland
Quarterly in-person team gatherings
Distributed team environment
Low-ego, high-ownership culture
Honest feedback
Creative problem-solving
Bias toward doing more with less