Sundays for Dogs

Product Marketing

• Own go-to-market plans for new product launches from concept through launch and early performance
• Define launch tiers and match each launch to the appropriate level of investment
• Plan new customer motions, including offer construction, quiz placement, landing pages, paid creative, first-order economics, and conversion impact
• Plan active subscriber motions, including attach, upgrade, swap, portal and email surfaces, SKU cannibalization, incremental LTV, and migration plans
• Define pricing and packaging recommendations with R&D, Supply Chain, Digital Product, Creative, and Finance
• Write merchandising and promotional inputs for PDP content, quiz placement, SKU and bundle setup, promo mechanics, and portal flows
• Define pre-launch measurement plans, success criteria, metrics, and reporting methods
• Report launch performance and turn findings into a repeatable go-to-market playbook
• Coordinate launch and campaign timelines across Digital Product & Engineering, Analytics, R&D, Supply Chain, Operations, Retention, and Customer Care
• Take integrated campaigns to market across paid, email/CRM, organic social, content, and PR
• Collaborate with cross-functional teams without formal authority
• Report to the VP of Growth Marketing; individual contributor with no direct reports

GTM Marketing Manager