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Community Engagement Specialist
Sunlighten. Own reputation strategy across review sites and external communities, including Reddit and Facebook communities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in community management and social media engagement, with a strong focus on reputation strategy and customer advocacy. Proficient in utilizing social management tools and analyzing feedback data to drive community growth and enhance brand loyalty.
Highest-signal resume keywords
Community ManagementReputation ManagementSocial Media EngagementWritten CommunicationReferral Program Support
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Community ManagementReputation ManagementReferral Program SupportCopywritingData Analysis
Soft Skills
Attention to DetailTime Management
Tools & Technologies
Sprout SocialTrustpilotGoogle ReviewsBBBAmbassador
Industry Keywords
Customer AdvocacyUser-Generated ContentBrand VoiceEngagement StrategyCustomer Support
About the role
Key responsibilities & impact- Own reputation strategy across review sites and external communities, including Reddit and Facebook communities
- Monitor and respond across Trustpilot, Google, BBB, Reddit, and other review sites
- Monitor review request performance and set review growth goals
- Escalate product, service, or delivery issues to Customer Care and leadership using the escalation matrix
- Own the Facebook customer community, including goals, moderation, posting, engagement, and membership growth
- Manage inbound direct messages and comments in Sprout Social across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
- Scale engagement through seasonal peaks while maintaining response time and brand voice
- Uphold community guidelines and moderation policy
- Execute weekly customer and employee referral email sends and support automated referral journeys
- Monitor referral performance against monthly lead targets and flag gaps or issues to the Lifecycle Marketing Manager
- Maintain referral tracking accuracy and program documentation
- Identify and nurture brand advocates and Sunlighten Insiders
- Source customer stories, testimonials, and user-generated content for marketing use
- Feed qualified advocates into referral and lifecycle programs
- Manage the advocate budget for rewards and giveaways
- Build a monthly voice-of-customer digest with insights for Marketing and cross-functional teams
- Maintain the Quotes & Testimonials library
- Scope and own the process for customer stories
- Share sentiment trends and friction points with Lifecycle Marketing to shape messaging
- Collect, quantify, and share product challenges with Product Development
- Work with Customer Care to open and document cases surfaced through social and review channels
Requirements
What you’ll need- 2+ years in community management or social media, ideally at a DTC or considered-purchase brand
- 1+ year managing online reviews and reputation (Trustpilot, Google, BBB, or similar)
- 1+ year supporting referral, advocacy, or loyalty programs
- Strong written communication and copywriting skills
- Comfort with social management tools (Sprout Social or similar)
- Ability to summarize feedback data into clear, simple insights
- Strong attention to detail and time management
- Experience with referral platforms such as Ambassador or similar (Preferred)
- Experience growing an online community or customer group (Preferred)
- Experience with customer support or case management processes (Preferred)
- Exposure to advocate sourcing and reward programs (Preferred)
Benefits
Comp & perks- Hybrid Work Schedule: Required in office days are Monday, Tuesday, and Thursday
- Competitive Paid Time Off Policy + Paid Holidays + Floating Holiday
- Fully Equipped Fitness Center On-Site
- Free Lunch Program featuring a James-Beard Award Winning Chef
- Health (HSA & FSA Options), Dental, and Vision Insurance
- 401(k) with company contributions
- Profit Sharing
- Life and Short-Term Disability Insurance
- Professional Development and Tuition Reimbursement
- Associate Discounts on Saunas, Spa Products and Day Spa Services