Sunlighten

Marketing

• Own full lifecycle marketing strategy and execution including lead nurture, qualification support, appointment driving, post-purchase engagement, retention, and re-engagement
• Partner with Marketing and Sales to develop coordinated, behavior-based automation journeys
• Align messaging to lifecycle stage and areas of friction
• Design retention-focused campaigns to reduce churn and increase customer lifetime value
• Develop marketing programs for lead nurture, abandoned browse/cart, post-purchase follow-up, retention, and winback
• Maintain and evolve marketing automation workflows, technical processes, and integrations between Marketing Cloud and Salesforce CRM
• Create and manage dynamic content blocks, personalization logic, and behavioral triggers
• QA campaigns and journeys
• Create and maintain Data Extensions, filtered audiences, and lifecycle-based segmentation criteria
• Implement audience logic using engagement history, purchase behavior, lead scoring, and business-defined triggers
• Develop segmentation strategies based on behavior, lifecycle stage, and subscriber/customer type
• Collaborate with Salesforce administrators and internal stakeholders to ensure journey criteria and automation rules are accurate and scalable
• Manage and grow subscriber databases while maintaining list hygiene and platform contract thresholds
• Analyze, monitor, and report on lifecycle KPIs including deliverability, engagement, lead progression, conversion rate, revenue contribution, and retention
• Identify journey drop-off points and optimize flows
• Run structured A/B testing across messaging, cadence, personalization, segmentation, and offer strategy
• Present insights and performance trends with actionable recommendations
• Serve as Marketing Cloud Admin, managing journey logic, data structure, automation workflows, and technical troubleshooting
• Monitor active journeys and automations for logic errors or performance issues
• Ensure compliance with GDPR, CAN-SPAM, CASL, TCPA, and other relevant regulations
• Stay current on lifecycle marketing best practices, automation innovations, and channel trends

Lifecycle Marketing Strategist

Inside Sales

• Empathize with customers and have honest conversations about their health and wellness goals and how they relate to Sunlighten’s patented infrared saunas.
• Explain the benefits of Sunlighten’s infrared technology and earn customers’ business.
• Capitalize on hot leads from multiple marketing channels.
• Make reach-back calls to re-engage interested but unconverted leads.
• Identify target customers and conduct manual dials to generate new leads.
• Manage multiple touchpoints and prioritize opportunities using effective time management and organization systems.
• Use Salesforce CRM to track and manage leads, opportunities, and customer interactions.
• Complete sales transactions, terms of sale, and service agreements; prepare contracts and submit orders.
• Collaborate with departments, managers, and staff to ensure accurate order processing and product distribution.
• Stay informed about industry trends, market conditions, and competitor activities.
• Act as a proactive, high-performing member of the sales team and consistently follow through.

Inside Sales Representative – Health and Wellness

• Empathize with customers and discuss their health and wellness goals in relation to Sunlighten's infrared saunas
• Explain the benefits of Sunlighten's infrared technology and earn customers' business
• Capitalize on hot leads from multiple marketing channels
• Re-engage unconverted leads through reach-back calls
• Identify target customers and conduct manual dials to generate new leads
• Manage dozens of simultaneous customer touchpoints and prioritize opportunities
• Use Salesforce CRM to track and manage leads, opportunities, and customer interactions
• Complete sales transactions, terms of sale, and service agreements
• Prepare contracts and submit orders
• Collaborate with departments and managers to ensure accurate order processing and product distribution
• Monitor industry trends, market conditions, and competitor activities
• Perform proactively as a high-performing sales team member