Lifecycle Marketing Strategist

Sunlighten

. Own full lifecycle marketing strategy and execution including lead nurture, qualification support, appointment driving, post-purchase engagement, retention, and re-engagement .

Posted 9/15/2026full-timeLeawood • Kansas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full lifecycle marketing strategy and execution, with a strong focus on retention and customer engagement. Proficient in Salesforce Marketing Cloud and skilled in data-driven decision-making to optimize marketing automation and improve key performance indicators.

Highest-signal resume keywords

Salesforce Marketing CloudLifecycle Marketing StrategyData SegmentationA/B Testing MethodologiesGDPR Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationLead Nurture ProgramsDynamic PersonalizationRetention CampaignsBehavioral TriggersData ExtensionsEngagement History AnalysisLead ScoringTechnical TroubleshootingPerformance Data Analysis

Soft Skills

Strong Written CommunicationAttention to DetailAnalytical Skills

Tools & Technologies

Salesforce CRMJourney BuilderAutomation StudioContact BuilderAMPscript

Industry Keywords

DTC EcommerceB2B Lead GenerationCustomer Lifetime ValueChurn ReductionMarketing Best Practices

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own full lifecycle marketing strategy and execution including lead nurture, qualification support, appointment driving, post-purchase engagement, retention, and re-engagement
Partner with Marketing and Sales to develop coordinated, behavior-based automation journeys
Align messaging to lifecycle stage and areas of friction
Design retention-focused campaigns to reduce churn and increase customer lifetime value
Develop marketing programs for lead nurture, abandoned browse/cart, post-purchase follow-up, retention, and winback
Maintain and evolve marketing automation workflows, technical processes, and integrations between Marketing Cloud and Salesforce CRM
Create and manage dynamic content blocks, personalization logic, and behavioral triggers
QA campaigns and journeys
Create and maintain Data Extensions, filtered audiences, and lifecycle-based segmentation criteria
Implement audience logic using engagement history, purchase behavior, lead scoring, and business-defined triggers
Develop segmentation strategies based on behavior, lifecycle stage, and subscriber/customer type
Collaborate with Salesforce administrators and internal stakeholders to ensure journey criteria and automation rules are accurate and scalable
Manage and grow subscriber databases while maintaining list hygiene and platform contract thresholds
Analyze, monitor, and report on lifecycle KPIs including deliverability, engagement, lead progression, conversion rate, revenue contribution, and retention
Identify journey drop-off points and optimize flows
Run structured A/B testing across messaging, cadence, personalization, segmentation, and offer strategy
Present insights and performance trends with actionable recommendations
Serve as Marketing Cloud Admin, managing journey logic, data structure, automation workflows, and technical troubleshooting
Monitor active journeys and automations for logic errors or performance issues
Ensure compliance with GDPR, CAN-SPAM, CASL, TCPA, and other relevant regulations
Stay current on lifecycle marketing best practices, automation innovations, and channel trends

Requirements

What you’ll need

3–5+ years of hands-on experience within DTC ecommerce and/or B2B lead generation environments
Strong proficiency in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, AMPscript)
Experience building and optimizing lifecycle nurture and retention programs, with demonstrated impact on retention metrics (churn reduction, reactivation, LTV growth)
Deep understanding of relational data, segmentation logic, and dynamic personalization
Comfort working with complex automation workflows and CRM integrations
Familiarity with AI tools for marketing optimization
Experience with structured A/B testing methodologies
Strong analytical skills with the ability to translate performance data into optimization strategies
Exceptional attention to detail and strong QA discipline
Strong written communication skills

Benefits

Comp & perks

Hybrid Work Schedule: Required in office days are Monday, Tuesday, and Thursday
Competitive Paid Time Off Policy + Paid Holidays + Floating Holiday
Fully Equipped Fitness Center On-Site
Free Lunch Program featuring a James-Beard Award Winning Chef
Health (HSA & FSA Options), Dental, and Vision Insurance
401(k) with company contributions
Profit Sharing
Life and Short-Term Disability Insurance
Professional Development and Tuition Reimbursement
Associate Discounts on Saunas, Spa Products and Day Spa Services