Website Operations – Digital Experience Specialist

Sunlighten

. Execute content updates across Sunlighten’s digital properties, including homepage promotions, campaign messaging, blogs, and press releases .

Posted 10/24/2026full-timeLeawood • Kansas • United StatesJuniorMid-Level💰 $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in website operations and digital content management, with a strong focus on SEO, A/B testing, and the use of AI tools for content updates and optimization. Proven ability to manage multiple projects while ensuring brand consistency and functionality across digital platforms.

Highest-signal resume keywords

Website Operations ManagementOn-Page SEO ImplementationA/B Testing and PersonalizationHeadless CMS ExperienceDigital Content Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website AdministrationContent Management SystemsEcommerce PlatformsStructured DataSEO Best PracticesAI Tools UtilizationA/B TestingDigital Asset ManagementContent FormattingPerformance Monitoring

Soft Skills

Strong OrganizationAttention to DetailProject ManagementCollaborationProblem-Solving

Tools & Technologies

Google Search ConsoleCMS PlatformsEcommerce ToolsAI Content ToolsAnalytics Software

Industry Keywords

Digital MediaMarketingContent UpdatesPromotional CampaignsWebsite Optimization

About the role

Key responsibilities & impact

Execute content updates across Sunlighten’s digital properties, including homepage promotions, campaign messaging, blogs, and press releases
Build landing pages and campaign experiences using approved templates and reusable components
Create and update product pages, including content, merchandising, pricing and financing presentation, comparisons, bundles, and cross-sell placements
Update CTAs, forms, navigation, and on-site entry points for chat, SMS opt-in, and call pathways
Maintain content libraries, templates, product galleries, and digital assets
Manage day-to-day website administration, publishing, and promotional updates across CMS and ecommerce platforms
Support launches of new products and offers
Update the Sunlighten Day Spa website with monthly promotions and ongoing content changes
Use AI tools for website updates, content formatting, publishing, and accessibility and broken-link QA, with human review
Build pages that search engines and AI crawlers can read using heading hierarchy, metadata, structured data, and internal linking
Implement approved SEO and GEO recommendations, redirects, and 404 fixes
Monitor international sites for technical and performance issues and coordinate regional fixes
Escalate backend, architecture, or integration work to developers
QA website changes for accuracy, functionality, links, forms, brand consistency, and desktop/mobile display
Build, configure, QA, and launch approved A/B tests and personalized experiences; maintain documentation
Build and maintain promotional pop-ups and approved chat experiences
Confirm tracking is in place with the Business Analyst before launches
Partner with Creative, Content, Growth, Lifecycle, Product Marketing, Marketing Analytics, developers, and agencies
Identify workflow bottlenecks and recommend improvements

Requirements

What you’ll need

2–5 years of hands-on website operations, ecommerce, or digital experience execution
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred
Experience with headless CMS and ecommerce platforms, plus A/B testing or personalization tools
Working understanding of website structure, on-page SEO, structured data, and how search engines and AI crawlers interpret content
Google Search Console experience preferred, not required
Strong organization and attention to detail across multiple projects and deadlines
Demonstrated ability to use AI tools responsibly

Benefits

Comp & perks

Hybrid Work Schedule: Required in office days are Monday, Tuesday, and Thursday
Competitive Paid Time Off Policy + Paid Holidays + Floating Holiday
Fully Equipped Fitness Center On-Site
Free Lunch Program featuring a James-Beard Award Winning Chef
Health (HSA & FSA Options), Dental, and Vision Insurance
401(k) with company contributions
Profit Sharing
Life and Short-Term Disability Insurance
Professional Development and Tuition Reimbursement
Associate Discounts on Saunas, Spa Products and Day Spa Services