Product Marketing

Sunrun

. Develop a deep understanding of homeowner needs, customer experiences, buyer personas, competitive landscapes, utility markets, and regional trends.

Posted 11/4/2026full-timeRemote • United StatesJuniorMid-Level💰 $63,905 - $85,207 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing strategies, customer engagement, and market analysis, with a strong focus on CRM databases and marketing automation systems. Proven ability to develop compelling brand messaging and sales enablement materials while collaborating effectively across teams.

Highest-signal resume keywords

Product Marketing ExperienceCRM Database KnowledgeMarketing Automation SystemsData Analysis SkillsInterpersonal Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Strategy DevelopmentMarket PositioningCampaign ManagementSales Enablement MaterialsKPI MonitoringCustomer Engagement InitiativesBrand MessagingEmail CampaignsWeb Content DevelopmentCase Studies

Soft Skills

Presentation SkillsConsensus BuildingVerbal CommunicationWritten Communication

Tools & Technologies

SalesforceMarketo

Industry Keywords

Customer ExperienceBuyer PersonasUtility MarketsCompetitive LandscapesProduct AdoptionRetention StrategiesMarket Intelligence

About the role

Key responsibilities & impact

Develop a deep understanding of homeowner needs, customer experiences, buyer personas, competitive landscapes, utility markets, and regional trends.
Identify opportunities, inform product strategy, influence business decisions, and strengthen Sunrun's market positioning.
Develop, manage, and execute marketing strategies and plans for solar, battery storage, and energy service offerings.
Lead product launches, regional and national campaigns, and customer engagement initiatives.
Develop differentiated, customer-focused product positioning and brand messaging.
Lead development of customer stories, testimonials, case studies, web content, email campaigns, brochures, presentations, social media, and educational resources.
Develop and maintain sales enablement materials, playbooks, competitive battlecards, presentations, product messaging, FAQs, and training resources.
Collaborate with Product Management, Sales, Customer Experience, Business Operations, Marketing, Communications, and external partners.
Develop initiatives supporting customer relationships, product adoption, retention, referrals, and expansion opportunities.
Establish and monitor KPIs, evaluate campaign effectiveness and marketing impact, and optimize initiatives using feedback, market intelligence, and performance data.

Requirements

What you’ll need

2-5 years of related product marketing experience in CRM, database marketing, or loyalty marketing.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners.
Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer.
Exceptional verbal and written communication skills; ability to present to executive-level builder partners.

Benefits

Comp & perks

Employee development opportunities
Employee well-being programs
Employee safety programs
Equal opportunity employment