Vice President of Marketing

Super Soccer Stars

. Establish and execute the overarching marketing strategy across Youth Athletes United’s portfolio of brands .

Posted 9/22/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies that drive customer acquisition, brand growth, and revenue impact. Proficient in managing marketing budgets, utilizing data-driven decision-making, and leading cross-functional teams to achieve organizational goals.

Highest-signal resume keywords

Digital MarketingMarketing TechnologyBrand ManagementCustomer AcquisitionLeadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyData-Driven Decision-MakingCustomer SegmentationBudget ManagementKPI ReportingMarketing AutomationCompetitive AnalysisAcquisition StrategyBrand PositioningPerformance Metrics

Soft Skills

LeadershipCommunicationCross-Functional Collaboration

Tools & Technologies

CRM PlatformsAnalytics ToolsContent Management SystemsProject Management Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Franchise MarketingYouth SportsYouth EducationConsumer ServicesAcquisition-Driven Organization

About the role

Key responsibilities & impact

Establish and execute the overarching marketing strategy across Youth Athletes United’s portfolio of brands
Build scalable marketing infrastructure, processes, systems, standards, and teams
Connect marketing initiatives to revenue outcomes, growth targets, and organizational priorities
Lead annual and long-term marketing strategies for each portfolio brand
Define brand architecture, positioning, messaging, and differentiated identities
Lead marketing due diligence and integration for newly acquired brands
Develop acquisition strategies across digital, traditional, and emerging channels
Identify cross-portfolio growth opportunities, shared audiences, promotions, loyalty, and engagement programs
Establish customer segmentation, targeting, personalization, and data-driven decision-making practices
Own and manage the enterprise marketing budget and resource allocation
Evaluate and oversee CRM, marketing automation, analytics, content management, and other marketing technology platforms
Develop agency and vendor strategy, negotiate contracts, and manage performance expectations
Define and report enterprise marketing KPIs, dashboards, attribution models, and ROI
Design and build the marketing organization, recruit, develop, and mentor marketing professionals
Establish standardized marketing processes, workflows, playbooks, and project-management tools
Conduct brand health assessments and competitive analyses
Partner with Sales, Franchise Development, Operations, and Finance to align marketing with revenue and growth objectives
Present regular marketing performance updates to executive leadership
Report directly to the CEO/President of Youth Athletes United

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
10+ years of progressive marketing experience, including at least 5 years in a senior marketing leadership role overseeing multi-brand or multi-unit marketing strategy
Demonstrated experience building and scaling marketing functions within a high-growth, acquisition-driven, or franchise organization
Proven track record of driving measurable customer acquisition, brand growth, and revenue impact
Exceptional leadership, communication, and cross-functional collaboration skills
Deep expertise in digital marketing, marketing technology, brand management, and data-driven strategy
MBA or advanced degree preferred
Experience in the franchise, youth sports, youth education, or consumer services industry preferred
Familiarity with franchise development marketing and the franchise broker and consultant ecosystem preferred
Experience leading marketing due diligence and integration for mergers and acquisitions preferred
Ability to quickly assess brand gaps and build actionable integration roadmaps preferred
Strong financial acumen and experience managing significant marketing budgets, demonstrating clear ROI, and presenting performance results to executive leadership preferred

Benefits

Comp & perks

Competitive executive compensation package including performance-based incentives
Comprehensive benefits package including health, dental, and vision insurance
Mission-driven, entrepreneurial culture
Significant opportunity to shape the future of a rapidly growing multi-brand organization
Opportunity to build and lead a marketing function from the ground up and leave a lasting impact on youth athletes and entrepreneurs nationwide
Health Insurance
401k Retirement Plan
Paid Time Off