Super Soccer Stars

General

• Develop and manage franchise development content, including brochures, landing pages, email campaigns, social media, and presentation decks, while ensuring brand consistency
• Maintain franchise development website pages and create a strategic content calendar
• Collaborate with the internal marketing team to align franchise development messaging with brand standards and update candidate-facing collateral
• Build, manage, and optimize multi-touch drip email campaigns and segmented nurture sequences for prospective franchise candidates
• Oversee paid digital advertising campaigns and franchise portal listings, including A/B testing
• Manage the franchise development CRM for lead tracking, pipeline visibility, follow-up, and lead scoring
• Serve as the primary marketing contact for franchise broker networks and consultants
• Develop broker toolkits, newsletters, and presentation materials
• Plan and coordinate broker webinars, virtual presentations, and in-person events
• Track broker referrals and campaign performance, provide ROI reporting, and develop incentive programs
• Research franchise development marketing trends and maintain a marketing playbook with SOPs, templates, and messaging frameworks
• Support the VP of Franchise Development with materials for expos, trade shows, and industry conferences
• Manage franchise development social media channels and targeted advertising campaigns
• Use LinkedIn to build brand awareness among franchise brokers and entrepreneurial communities
• Monitor and respond to social media and web-form inquiries
• Track and report KPIs through weekly and monthly dashboards, including cost per lead, conversion rates, broker referral volume, and campaign ROI
• Recommend marketing budget allocation and campaign optimization using data insights
• Manage the franchise development marketing budget and track campaign spend and ROI
• Develop and manage the candidate communication journey using automated workflows and personalized messaging
• Create candidate-facing resources such as FAQs, discovery day agendas, and franchisee testimonials
• Coordinate video testimonials and case studies featuring existing franchisees

Franchise Development Coordinator

Vice President

• Establish and execute the overarching marketing strategy across Youth Athletes United’s portfolio of brands
• Build scalable marketing infrastructure, processes, systems, standards, and teams
• Connect marketing initiatives to revenue outcomes, growth targets, and organizational priorities
• Lead annual and long-term marketing strategies for each portfolio brand
• Define brand architecture, positioning, messaging, and differentiated identities
• Lead marketing due diligence and integration for newly acquired brands
• Develop acquisition strategies across digital, traditional, and emerging channels
• Identify cross-portfolio growth opportunities, shared audiences, promotions, loyalty, and engagement programs
• Establish customer segmentation, targeting, personalization, and data-driven decision-making practices
• Own and manage the enterprise marketing budget and resource allocation
• Evaluate and oversee CRM, marketing automation, analytics, content management, and other marketing technology platforms
• Develop agency and vendor strategy, negotiate contracts, and manage performance expectations
• Define and report enterprise marketing KPIs, dashboards, attribution models, and ROI
• Design and build the marketing organization, recruit, develop, and mentor marketing professionals
• Establish standardized marketing processes, workflows, playbooks, and project-management tools
• Conduct brand health assessments and competitive analyses
• Partner with Sales, Franchise Development, Operations, and Finance to align marketing with revenue and growth objectives
• Present regular marketing performance updates to executive leadership
• Report directly to the CEO/President of Youth Athletes United

Franchise Development Coordinator

Vice President of Marketing