Head of Product Marketing – Self-Serve Growth

Superhuman

. Set the product marketing strategy for self-serve growth across acquisition, activation, conversion, and expansion .

Posted 10/12/2026full-timeSan Francisco • California • United StatesLead💰 $239,000 - $350,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing strategy, audience segmentation, and go-to-market execution, with a strong focus on driving self-serve growth and multi-product adoption. Proven ability to lead high-performing teams and leverage data analytics to inform strategic decisions.

Highest-signal resume keywords

Product Marketing StrategyAudience SegmentationGrowth AnalyticsTeam LeadershipGo-To-Market Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingGrowth StrategyCustomer ResearchPositioningData AnalysisSuccess Metrics DefinitionUser Behavior InterpretationMulti-Product SolutionsCampaign ExecutionMeasurement and Experimentation

Soft Skills

StorytellingStrategic ThinkingAdaptabilityClarity in AmbiguityCoaching

Industry Keywords

B2C SaaSProduct-Led GrowthSelf-Serve BusinessHigh-Performing TeamsMarket Research

About the role

Key responsibilities & impact

Set the product marketing strategy for self-serve growth across acquisition, activation, conversion, and expansion
Build understanding of priority audiences, their needs, and paths to value
Synthesize customer, market, and competitive research into recommendations for segmentation, positioning, growth strategies, and go-to-market motions
Share recommendations with Business Unit leaders to influence product roadmaps
Own the audience and use-case roadmap for suite-level solutions marketing
Identify, size, and prioritize multi-product solutions
Develop repeatable plays that move users from first touch through multi-product and multi-seat adoption
Define how users discover, adopt, and purchase additional products across the Superhuman ecosystem
Identify friction and opportunities for engagement, retention, and expansion
Establish an operating model with Business Unit PMMs, including ownership, decision rights, and shared priorities
Connect product-level positioning and launches to a cohesive suite narrative
Institute measurement and experimentation for growth product marketing
Use activation, conversion, retention, expansion, and lifetime value to form hypotheses, evaluate impact, and guide investment
Represent Self-Serve Growth PMM with Product, Growth, Lifecycle Marketing, Sales, and PMM leadership
Align roadmaps, go-to-market plans, and investment around shared growth priorities
Create structured narratives communicating strategy, research findings, performance, and trade-offs
Establish operating rhythms, ownership, and accountability for coordinated execution
Drive persona-oriented multi-product seasonal campaigns from concepting through execution and measurement
Coordinate across Business Units to curate products and features supporting campaign narratives and objectives
Hire, lead, and develop a high-performing product marketing team
Set priorities, raise the bar for craft, strategic thinking, and execution, and support team-member growth

Requirements

What you’ll need

10+ years in Product Marketing or Growth
Direct people leadership experience
Ideally experience at a B2C SaaS or PLG company
Track record of building or leading high-performing product marketing teams
Experience setting product marketing strategy within a PLG or self-serve business
Deep expertise in audience segmentation, customer research, positioning, and go-to-market strategy
Strong fluency in product and growth analytics
Ability to define success metrics, interpret user behavior, and use data to guide strategy and investment
Exceptional storytelling and positioning instincts
Record of developing differentiated narratives and coaching that skill in others
Ability to create clarity and momentum in ambiguous environments
Ability to set direction before all inputs are known and adapt as the business evolves

Benefits

Comp & perks

Excellent health care, including medical, dental, vision, mental health, and fertility benefits
Disability and life insurance options
401(k) and RRSP matching
Paid parental leave
20 days of paid time off per year
12 days of paid holidays per year
Two floating holidays per year
Flexible sick time
Caregiving stipend
Pet care stipend
Wellness stipend
Home office stipend
Annual professional development budget
Professional development opportunities
Competitive pay