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Senior Web Designer, Acquisition – Web Tools
Superhuman. Contribute to the design vision, experimentation approaches, and execution for top-of-funnel web tools and web experiences .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in web design with a focus on conversion optimization, user experience, and interactive web tools. Proficient in creating scalable design systems and collaborating cross-functionally to enhance brand engagement and product activation.
Highest-signal resume keywords
Web Design ExperienceConversion Design UnderstandingCross-Functional CollaborationA/B Testing and ExperimentationDesign Systems Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Web Conversion DesignExperiment StructuringGraphic DesignTypographyColor TheoryVisual IdentityInteractive Web Experience DesignPrototypingMotion DesignSystems Thinking
Soft Skills
Exceptional CommunicationCollaboration Skills
Tools & Technologies
Web ToolsPersonalization FlowsInteractive ProductsAnonymous EditorsCalculators
Industry Keywords
Design ThinkingUser ExperienceBrand EngagementHigh-Engagement Web ToolsScalable Design Patterns
About the role
Key responsibilities & impact- Contribute to the design vision, experimentation approaches, and execution for top-of-funnel web tools and web experiences
- Design user experiences from anonymous interaction through sign-up, conversion, activation, and post-sign-in product use
- Set a high bar for craft, clarity, and persuasion
- Design, ship, and analyze A/B tests and multivariate experiments to improve conversion and activation
- Lead design thinking for interactive web experiences, logged-out experiences, personalization, and high-engagement web tools
- Educate partner teams about changing web technology and tooling and showcase creative approaches
- Expand scalable design patterns, templates, and component systems
- Turn one-off successes into repeatable playbooks and advocate for thoughtful customization
- Collaborate with Brand, Marketing, Product, Engineering, Research, Growth Product, and Data Science
- Ensure web experiences are cohesive, on-brand, and high-performing from first impression through sign-up and activation
Requirements
What you’ll need- Proven experience in web design, including top-of-funnel, web conversion, or acquisition surfaces
- Deep fluency in balancing experimentation with brand moments
- Understanding of conversion design, experiment structuring, and result interpretation
- Strong brand and graphic design sensibilities
- Understanding of typography, composition, color, and visual identity
- Experience collaborating with engineers to preserve design details
- Experience designing interactive and productized web experiences beyond static landing pages
- Experience with tools, calculators, personalization flows, anonymous editors, or other signed-out interactive web products
- Motion design skills are a bonus
- Systems-thinking and experience building scalable, repeatable design systems or playbooks
- Exceptional cross-functional collaboration and communication skills
- Experience partnering with Marketing, Product, Engineering, and Data teams
- Ability to prototype quickly and explore emerging technologies and new tools
- Willingness to embrace AI where it improves team productivity and impact
Benefits
Comp & perks- No benefits or compensation extras are specified in the posting