Field Marketing Specialist

Supermetrics

. Turn field event strategy into qualified leads and pipeline across global virtual programmes and EMEA in-person events .

Posted 11/11/2026full-timeRemote • Ireland, United Kingdom, NetherlandsMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B event marketing and campaign management, with a strong focus on lead generation and pipeline development. Proficient in managing both virtual and in-person events, utilizing tools like HubSpot and AI for efficient execution and performance evaluation.

Highest-signal resume keywords

B2B Event MarketingCampaign ManagementHubSpot ProficiencyLead GenerationPerformance Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ManagementLead CaptureUTM TrackingCampaign BuildingData Analysis

Soft Skills

Proactive MindsetSolution-OrientedStructured ExecutionCalm Under PressureReal-Time Decision Making

Tools & Technologies

HubSpotJiraCMSAI Tools

Industry Keywords

B2B MarketingField MarketingVirtual EventsEMEA EventsLead Quality

About the role

Key responsibilities & impact

Turn field event strategy into qualified leads and pipeline across global virtual programmes and EMEA in-person events
Represent Supermetrics on-site at EMEA flagship shows and field activations
Act as the first escalation point for on-site issues during assigned events
Support lead delivery and audience lifecycle for the Virtual Hands-On Lab series and wider global virtual events
Own event and virtual-programme campaign builds end to end within agreed budgets
Evaluate event and VHOL performance, deciding what to repeat, cut or scale
Present findings in monthly performance reviews
Partner with Product Marketing, Sales Engineering, Marketing Ops, RevOps and regional Sales
Run booth flow, resolve vendor and staffing issues, and handle partner and sponsor logistics
Build forms, landing pages, emails, lead capture, uploads and tracking in HubSpot
Coordinate setup with Marketing Ops across Jira and the CMS
Manage registration, reminders, attendance and follow-up for virtual events
Diagnose attribution gaps and lead-routing issues with Marketing Ops and RevOps
Use AI tools such as Claude to speed up campaign builds, lead preparation and reporting
Drive assigned EMEA in-person events and own the global virtual-programmes calendar
Share best practices with newer team members and regional colleagues

Requirements

What you’ll need

5+ years in B2B event marketing, field marketing or campaign management
Track record of managing live, in-person events
Clear ownership and a commercial focus, measuring success by lead quality and pipeline
Proactive, solution-oriented mindset
Structured execution, turning event plans into timelines with milestones and delivering on time and to agreed standards
Ability to make sound real-time decisions with incomplete information and stay calm under pressure
Working knowledge of HubSpot and UTM tracking frameworks
AI built into daily work, with outputs checked before use and only approved tools used with lead data
Willingness and flexibility to travel frequently across EMEA for in-person events and take on more travel as the region expands

Benefits

Comp & perks

Competitive compensation package, including equity
Great work equipment
Home office allowance for those working in our fully remote locations
Health care benefit and leisure time insurance
Annual 1000 euros of personal learning budget
Sports and wellbeing allowance
Benefits may vary depending on location