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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing influencer marketing programs, with a strong focus on relationship-building, data analysis, and campaign management across various social platforms. Proven ability to scale initiatives in the US market while aligning with growth objectives and maintaining high engagement levels.
Highest-signal resume keywords
Influencer Marketing ExperienceCampaign ManagementData AnalysisNegotiation SkillsRelationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer MarketingCampaign ExecutionData InterpretationSocial Media TrendsDTC MarketingAnalytical MindsetPerformance TrackingMarket KnowledgeProgram OptimizationAmbassador Network Development
Soft Skills
Communication SkillsNegotiation SkillsAttention to DetailOrganizational SkillsMultitasking Ability
Industry Keywords
Influencer LandscapeGrowth GoalsKey AudiencesRevenue TargetsHigh-Growth BrandsUS MarketInfluencer CalendarStakeholder EngagementAgency ManagementROI
About the role
Key responsibilities & impact- Optimise and execute comprehensive always-on influencer marketing programmes in USA aligned with overall growth goals
- Identify key audiences to target through different channels and verticals
- Work closely with the Growth Team, aligning on key trading periods and promotions
- Own the US influencer testing roadmap, conduct deep-dive analyses, and identify key opportunities
- Identify and lock in talent, negotiating fees and contract terms at speed to meet revenue targets
- Build and maintain strong relationships with influencers, agents, and other key stakeholders
- Scale long-term in-house partnerships, establishing an ambassador network for stronger ROI
- Brief, execute and oversee influencer campaigns from inception to completion
- Maintain overall influencer calendar, ensuring it ladders up to overall brand calendar
- Track and report on programme and talent performance, leveraging insights for strategy iteration
- Upskill the team and nurture a best-in-class influencer squad
- Manage the USA agency, ensuring high engagement, performance, and seamless workflows with internal efforts
Requirements
What you’ll need- Minimum 4 years of experience in influencer marketing
- Proven track record of scaling influencer programmes in the USA
- DTC experience in high-growth brands
- Experience managing end to end campaigns across multiple platforms
- Deep understanding of social platforms, trends and influencer landscapes
- Excellent communication, negotiation and relationship-building skills
- Analytical mindset with the ability to interpret data and share actionable insights
- Unmatched attention to detail and organisation skills
- Depth of knowledge of the US market, particularly the US influencer scene
- Strong communication skills and go-getter attitude
- Ability to build and maintain relationships
- Ability to multitask and thrive in fast-paced environments
Benefits
Comp & perks- 25 days annual leave, plus bank holidays and an additional day for your birthday
- Flexible working hours
- Hybrid working - up to 2 days working from home each week
- Bupa Healthcare and Dental Packages
- Income Protection and Life Assurance
- 1x Charity Day per year
- Central London offices- based in Bank; a stone’s throw from Leadenhall Market
- 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
- Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
- Monthly social events, organised by different team members
- 5x free toothbrushes every year
- £1000 personal development budget each year, per employee
- Fantastic career opportunities; with the chance to grow as SURI does
- Summer Fridays; 2pm finish across Fridays in July and August
- Fresh fruit and snack orders every week
- Cycle to Work scheme, and Electric Bike Cycle to Work scheme
- Regular product swaps with other fantastic companies