TikTok Shop Manager

SURI

. Own the TikTok Shop GMV target and plan by market, month and lever .

Posted 10/31/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing TikTok Shop GMV targets and budgets, with a strong focus on performance metrics such as ROAS and contribution margin. Proven ability to build and execute affiliate strategies, manage partnerships, and optimize channel performance across various platforms.

Highest-signal resume keywords

TikTok Shop ManagementPerformance MarketingAffiliate Strategy DevelopmentGMV Target OwnershipCommercial Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GMV ReportingBudget ManagementChannel Calendar ManagementData AnalysisP&L OwnershipEcommerce GrowthShoppable VideoCreator RecruitmentCampaign OptimizationPolicy Compliance

Soft Skills

Written CommunicationAttention to DetailOrganizational SkillsStakeholder ManagementAdaptability

Industry Keywords

Social CommerceInfluencer MarketingAffiliate MarketingRetailSustainable Living

About the role

Key responsibilities & impact

Own the TikTok Shop GMV target and plan by market, month and lever
Measure and grow halo revenue on the website, Amazon and retail, and report it with GMV
Own the budget split across affiliate, LIVE and ads, reallocating weekly based on performance
Run the channel calendar around launches, promotions and seasonal peaks
Report GMV, halo, commission, ROAS and contribution margin to leadership
Own shop health scores covering fulfilment, returns, customer service, ratings and violations
Manage the catalogue, including listings, pricing, bundles, imagery, promotions and vouchers
Act as day-to-day contact for TikTok partner managers and maintain policy compliance
Set affiliate strategy and run creator recruitment in the UK and US
Negotiate commissions, samples and paid fees
Build the VIP programme and source affiliate content for social, web and paid channels
Set LIVE cadence, formats, hosts and offers by market and season
Run brand and creator LIVEs end to end against GMV, conversion and cost-per-sale targets
Set GMV Max and paid budgets, ROAS targets and scaling rules
Maintain a pipeline of Shop-native creative with Growth and Creative teams
Test weekly and scale, fix or cut activities based on results

Requirements

What you’ll need

Minimum 5 years’ experience in a performance-focused social commerce, influencer, affiliate or ecommerce growth role, with ownership of a channel P&L or GMV target
Track record of building best-in-class TikTok Shop programmes across affiliate, LIVE, Shoppable video and GMV Max ads
Strong commercial mindset across growth, margin and spend
Strong written communication skills and ability to work with senior stakeholders
Unmatched attention to detail and organisation skills
Comfortable working across UK and US time zones and market nuances
Experience managing people or agencies is a plus
Passion for more sustainable living is a plus

Benefits

Comp & perks

25 days annual leave, plus bank holidays and an additional day for your birthday
Flexible working hours
Hybrid working - up to 2 days working from home each week
Bupa Healthcare and Dental Packages
Income Protection and Life Assurance
1x Charity Day per year
Central London offices - based in Bank
4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
Monthly social events
5x free toothbrushes every year
£1000 personal development budget each year, per employee
Fantastic career opportunities, with the chance to grow as SURI does
Summer Fridays; 2pm finish across Fridays in July and August
Fresh fruit and snack orders every week
Cycle to Work scheme and Electric Bike Cycle to Work scheme
Regular product swaps with other companies