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Swan

Product Marketing Manager

Swan

. Build understanding of customer verticals, target audiences, business needs, and competitive environment .

Posted 9/29/2026full-timeParis • FranceMid-LevelSenior💰 €55,000 - €75,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Product Marketing for complex tech products, with a focus on Product Positioning, Go-To-Market Execution, and the ability to translate technical concepts into compelling narratives. Proficient in leveraging data and market insights to enhance messaging and support sales initiatives.

Highest-signal resume keywords
Product Marketing ExperienceProduct PositioningGo-To-Market ExecutionSales EnablementData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product PositioningGo-To-Market StrategySales Collateral DevelopmentMarket Trend AnalysisImpact Measurement
Soft Skills
CollaborationCommunication
Industry Keywords
APIsFinancial ToolsCustomer FeedbackCompetitive IntelligenceSales Cycle

About the role

Key responsibilities & impact
  • Build understanding of customer verticals, target audiences, business needs, and competitive environment
  • Define differentiated messaging and positioning for Swan’s products and capabilities
  • Partner with Product and Marketing on go-to-market plans for new products, features, and releases
  • Translate complex product and technical concepts into simple, relevant, engaging stories
  • Develop sales collateral and enablement materials for Sales and Account Management
  • Support internal teams with information and tools to present products clearly and consistently
  • Use customer feedback, market developments, and industry trends to improve messaging and identify opportunities
  • Monitor product marketing initiative impact and improve future launches and campaigns
  • Collaborate with Marketing, Product, Sales, and Account Management
  • Report to Claire, Product Lead Manager

Requirements

What you’ll need
  • At least 4 years of experience in Product Marketing on complex tech products
  • Proven Product Positioning ability, translating complex technical capabilities such as APIs and financial tools into benefits for business and technical buyers
  • Strong track record in GTM Execution, leading cross-functional product launches from strategy through impact measurement
  • Experience equipping Sales and Pre-Sales teams with narratives, pitch decks, and collateral throughout the sales cycle
  • Data- and insight-driven approach using market trends, competitor intelligence, and sales feedback
  • Full professional proficiency in English (C1/C2)

Benefits

Comp & perks
  • 25 days holidays + RTT
  • Meal voucher card for work-day meals
  • Monthly mobility package for employees
  • Health and welfare insurance (Alan)
  • ClassPass discounts for sports and wellness activities
  • Access to Moka Care for mental health and wellness support
  • Hybrid work policy: work from home 2 days per week
  • Annual company offsite
  • Diversity and inclusion initiatives