Swan

Product Marketing

• Build understanding of customer verticals, target audiences, business needs, and competitive environment
• Define differentiated messaging and positioning for Swan’s products and capabilities
• Partner with Product and Marketing on go-to-market plans for new products, features, and releases
• Translate complex product and technical concepts into simple, relevant, engaging stories
• Develop sales collateral and enablement materials for Sales and Account Management
• Support internal teams with information and tools to present products clearly and consistently
• Use customer feedback, market developments, and industry trends to improve messaging and identify opportunities
• Monitor product marketing initiative impact and improve future launches and campaigns
• Collaborate with Marketing, Product, Sales, and Account Management
• Report to Claire, Product Lead Manager

Product Marketing Manager