Senior Ecommerce Strategist

Swanky (Shopify Plus Agency)

. Work with clients to understand their priorities, objectives and core KPIs .

Posted 10/13/2026full-timeExeter • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in ecommerce strategy and conversion rate optimization, with a strong focus on data analysis and client engagement. Proficient in leading workshops and developing actionable insights to enhance customer journeys and drive growth.

Highest-signal resume keywords

Ecommerce StrategyConversion Rate Optimization (CRO)A/B TestingShopify KnowledgeData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisA/B TestingEcommerce StrategyConversion OptimizationDigital Marketing

Soft Skills

Excellent Communication SkillsClient EngagementWorkshop Facilitation

Tools & Technologies

ShopifyGA4Polar AnalyticsHotjarMicrosoft Clarity

Industry Keywords

Customer JourneyGrowth DiagnosticsStrategic DirectionEcommerce TrendsHigh-ROI Projects

About the role

Key responsibilities & impact

Work with clients to understand their priorities, objectives and core KPIs
Partner with the data team to analyse customer behaviour, sales performance and market trends, and identify growth opportunities
Develop and present data-led recommendations across the full customer journey, from acquisition to retention
Lead Growth Diagnostics and insight projects, including client workshops setting each brand’s strategic direction for the next 6–12 months
Own the HBR process so every team works to the same strategic direction
Plan and run A/B testing programmes to improve conversion rates, site performance and customer experience
Agree strategic priorities with Account Managers and ensure ecommerce initiatives are delivered smoothly
Align ecommerce strategy with Marketing campaigns, SEO, paid media and content
Lead ad hoc high-ROI projects, such as launching subscriptions, improving bundling to raise AOV or introducing a loyalty programme
Recommend the appropriate tech stack for each client’s goals based on current app capabilities
Keep up to date with Shopify features, app releases and ecommerce trends, bringing relevant opportunities to clients early

Requirements

What you’ll need

4+ years' experience in ecommerce strategy, CRO or a similar growth-focused role, ideally in an agency
Strong analytical skills and confidence turning data into clear, commercial recommendations
Hands-on experience planning, running and analysing A/B tests
Solid knowledge of Shopify and its app ecosystem
A good understanding of digital marketing, customer journeys and conversion optimisation
Experience presenting to and running workshops with senior client stakeholders
Excellent written and verbal communication skills
Experience with Shopify Plus and enterprise-level brands
Familiarity with analytics and testing tools such as GA4, Polar Analytics, Hotjar, Microsoft Clarity

Benefits

Comp & perks

30 days' holiday including bank holidays, plus an extra day for each full year of service (up to 5)
Flexible working hours
Employee Assistance Programme with 24/7 access
Free drinks and snacks in our Exeter office
Laptop of your choice (MacBook Pro or equivalent)
Occasional travel to client meetings and conferences
Regular company socials and events