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SWARCO

Business Development Manager – East, Signs

SWARCO

. Develop and execute sales strategies for the assigned eastern region with the Director of Signs .

Posted 10/2/2026full-timeRemote • Florida • United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing sales strategies, particularly in the Digital Signage and A/V industry, while effectively managing the sales process from lead generation to closing. Proven ability to build and maintain long-term client relationships and exceed revenue objectives through consultative solution-selling.

Highest-signal resume keywords
Outside Sales ExperienceDigital Signage Industry ExperienceConsultative Solution-SellingCRM ProficiencyRelationship Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Strategy DevelopmentBusiness DevelopmentSales Pipeline ManagementContract NegotiationRevenue Forecasting
Soft Skills
Excellent Communication SkillsProfessionalismReliabilityFollow-Through SkillsPresentation Skills
Tools & Technologies
MS OfficePowerPointCRM System
Industry Keywords
A/V IndustryDepartments of TransportationDigital SignageSolution-SellingCross-Functional Collaboration

About the role

Key responsibilities & impact
  • Develop and execute sales strategies for the assigned eastern region with the Director of Signs
  • Conduct direct sales and engage selected channel partners
  • Execute sales strategies hands-on and close business transactions
  • Identify, generate, and develop new business opportunities and customer relationships
  • Generate and expand sales and business leads through industry events, networking, and research
  • Collaborate with cross-functional teams to drive revenue with new and existing customers
  • Own the sales process for medium to large new customers from discovery through contract negotiation, closing, fulfillment, and billing
  • Maintain accurate sales pipeline and forecasts in the CRM system
  • Meet and exceed quarterly and annual revenue and profitability objectives
  • Support partners from lead generation through deal closing
  • Travel domestically up to 50%

Requirements

What you’ll need
  • Minimum 5 years of outside sales experience
  • Digital Signage and/or A/V industry experience ideally
  • Experience working with Departments of Transportation required
  • Proficiency in technology/solution sales within mid-size and large enterprise accounts
  • Experience using a consultative solution-selling approach with a prospecting mentality
  • Ability to work independently and remotely with minimal supervision
  • Persistent, professional, reliable, and excellent follow-through skills
  • Proven solution-selling skills and ability to manage strategic sales cycles
  • Demonstrated relationship and account management skills
  • Very strong written and verbal presentation and communication skills
  • Comfortable giving presentations and articulating product/technology benefits
  • Experience building and maintaining long-term client relationships
  • Working knowledge of MS Office, PowerPoint, and CRM
  • Good driving record
  • Ability to travel by car or plane
  • Ability to hear people over the telephone and in person
  • Ability to see information in print and/or electronically
  • Ability to travel domestically up to 50%
  • Must be eligible to work in the United States; SWARCO McCain participates in E-Verify

Benefits

Comp & perks
  • Medical, dental, and vision coverage
  • Flexible spending accounts for health and dependent care
  • Educational reimbursement
  • Employee discount program for tickets to the San Diego Zoo, amusement parks, movies, indoor skydiving, and more
  • Paid time off
  • Paid holidays
  • Company-matched 401(k) plan
  • Great work environment with fun, friendly, knowledgeable, and helpful team members