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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management with a focus on strategic direction, market analysis, and financial outcomes. Proven ability to lead cross-functional teams and drive product adoption in the financial services sector.
Highest-signal resume keywords
Product Strategy DevelopmentMarket Analysis and Competitive IntelligenceRevenue Growth and Customer SatisfactionPeople Leadership in Product ManagementGo-To-Market Strategy Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap OwnershipPricing Models DevelopmentMonetization StrategiesCommercialization PlansMarket Validation ActivitiesFinancial AnalysisStrategic Decision-MakingProduct Lifecycle ManagementPerformance Metrics DefinitionBacklog Management
Soft Skills
Executive CommunicationInfluencing StakeholdersTeam LeadershipCross-Functional CollaborationContinuous Improvement Mindset
Tools & Technologies
Digital Banking SolutionsCore Banking SystemsPayment TechnologiesBanking APIsFinancial Services SaaS
Industry Keywords
Credit UnionsFinancial InstitutionsFintechCustomer Needs AnalysisCompetitive Pressures
About the role
Key responsibilities & impact- Define and own the strategic direction, vision, and multi-year roadmap for assigned product portfolios.
- Identify market opportunities, competitive threats, customer needs, and emerging industry trends to inform investment decisions.
- Align product strategy with company objectives, financial targets, and growth initiatives.
- Establish portfolio priorities and make investment tradeoff decisions.
- Own product business outcomes, including revenue growth, adoption, retention, customer satisfaction, profitability, and market share.
- Develop and refine pricing, packaging, monetization, commercialization, and go-to-market strategies.
- Partner with Finance and Executive Leadership on business cases, product investments, and return-on-investment analysis.
- Define success metrics and review portfolio performance to identify growth and optimization opportunities.
- Drive product lifecycle decisions, including launches, modernization, expansion, and retirement.
- Oversee go-to-market strategy and launch readiness for major product initiatives.
- Partner with Marketing, Sales, Customer Success, and Operations to drive product adoption and commercialization.
- Support strategic customer engagements, executive briefings, and key client discussions.
- Lead market research, competitive intelligence, and customer discovery efforts.
- Monitor market trends, competitor activity, regulatory changes, and customer needs.
- Lead, coach, develop, and evaluate a team of Product Managers and a Product Designer.
- Create a high-performance culture focused on accountability, customer outcomes, continuous improvement, and professional growth.
- Remain actively involved in product discovery, prioritization, roadmap decisions, and strategic initiatives.
- Guide teams in developing features, epics, business cases, and requirements aligned with business and customer objectives.
- Support complex initiatives requiring executive alignment, cross-functional coordination, or significant organizational change.
- Remove organizational barriers and escalate issues affecting execution or business outcomes.
- Ensure product teams maintain backlog discipline, strategic alignment, and execution excellence.
- Influence and align stakeholders across Engineering, Architecture, Finance, Compliance, Operations, Marketing, Legal, Sales, and Customer Success.
- Communicate strategy, priorities, tradeoffs, risks, and performance updates to executive and cross-functional audiences.
- Represent Product Management in executive planning, strategic reviews, and company-wide initiatives.
Requirements
What you’ll need- Bachelor's Degree in Business, Computer Science, Engineering, Marketing, or a related field.
- Minimum ten (10) years of Product Management experience, including ownership of product strategy, roadmaps, and measurable business outcomes.
- Minimum five (5) years of people leadership experience managing Product Managers or equivalent product organizations.
- Demonstrated success leading product portfolios with measurable revenue, adoption, customer satisfaction, and commercial outcomes.
- Experience developing product strategies, pricing models, monetization approaches, commercialization plans, and go-to-market initiatives.
- Experience conducting market analysis, competitive intelligence, customer research, and market validation activities.
- Proven ability to influence executive stakeholders and drive alignment across multiple business functions.
- Strong analytical, financial, strategic thinking, prioritization, and decision-making skills.
- Excellent written, verbal, presentation, and executive communication skills.
- Minimum five (5) years of experience serving Credit Unions, Financial Institutions, Banks, Fintechs, or related financial services organizations.
- Demonstrated understanding of the Credit Union and Financial Institution landscape, including customer needs, buying motions, competitive pressures, and industry trends.
- Experience working directly with Credit Union or Financial Institution customers, partners, or executive stakeholders.
- Experience delivering or managing products in one or more of the following areas: digital banking, Core Banking, loan payments and debt repayment, ACH, card processing, money movement, banking APIs and SDKs, white-label user experiences, or financial services SaaS solutions.
- Broad working knowledge of payment technologies, digital banking ecosystems, and financial services product offerings. Deep technical subject matter expertise is not required.
- Ability to travel locally and/or nationally.
- SWBC is a Substance-Free Workplace and requires pre-employment drug testing.
- SWBC does not hire tobacco users as allowed by law.
Benefits
Comp & perks- Competitive overall compensation package
- Work/Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Emerging Professionals and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
