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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales leadership with a focus on developing account executives, building structured sales processes, and leveraging data for decision-making. Proven ability to collaborate with executive leadership and drive performance in a growth-stage business environment.
Highest-signal resume keywords
Sales LeadershipAccount Executive DevelopmentSales Process StructuringSalesforce CRM ExperienceCannabis Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Process DevelopmentKPI ReportingForecast AccuracyPipeline ManagementData Analysis
Soft Skills
Clear CommunicationHands-On CoachingAccountabilityProblem DiagnosisAdaptability
Tools & Technologies
SalesforceHubSpotSales Tools
Industry Keywords
Cannabis RetailRetail TechnologySales OperationsBusiness DevelopmentCustomer Success
About the role
Key responsibilities & impact- Lead the sales team’s day-to-day execution and performance
- Report directly to the CEO
- Work with the VP of Strategy on business development and relationships
- Work with the VP of RevOps on reporting, forecasting, and sales operations
- Turn company priorities into clear plans, ownership, and action
- Manage and coach account executives through one-to-ones, deal reviews, and practical feedback
- Learn the product and understand cannabis retailers’ operating challenges to sharpen sales positioning
- Build, document, and reinforce repeatable sales processes from prospecting through onboarding handoff
- Run weekly pipeline reviews, forecast calls, and performance reporting with RevOps
- Maintain deal-desk discipline, standard deal terms, and approval workflows
- Coordinate with marketing, partnerships, enterprise sales, and customer success
- Support successful customer launches after signature
- Help develop the 2027 sales plan, quotas, and resource needs
- Assess team capabilities, recruit where needed, and develop future sales leaders
- Improve data usage, prioritization, and opportunity execution
- Potentially expand remit to enterprise sales and partnerships
Requirements
What you’ll need- 5+ years in sales leadership
- Track record of managing and developing account executives and improving team results
- Structured approach to building sales processes and establishing accountability
- Ability to provide hands-on coaching and specific guidance to improve execution
- Experience owning pipeline reviews, forecast accuracy, KPI reporting, and translating data into decisions
- Hands-on experience with Salesforce, HubSpot, or a comparable CRM and supporting sales tools
- Reliable follow-through, clear communication, and accountability
- Cannabis experience strongly preferred
- Exceptional leaders from POS, retail technology, or adjacent markets considered
- Comfort working closely with an involved CEO and building structure in a growth-stage business
- Ability to identify priorities, question assumptions, diagnose problems, adapt based on results or customer feedback, and communicate clearly
- Comfortable with travel for customer visits, industry events, and team collaboration
Benefits
Comp & perks- Competitive base salary plus a performance-based variable compensation plan
- Medical, dental, vision, and additional health insurance options
- Paid parental leave
- Generous PTO and paid company-observed holidays
- Remote work environment
- Travel for customer visits, industry events, and team collaboration
- Direct collaboration with the CEO
- Opportunity to shape the sales organization, influence the next annual plan, and grow leadership scope