Regional Marketing Specialist

sweetgreen

. Own grassroots demand generation in Boston .

Posted 11/3/2026contractRemote • Massachusetts • United StatesMid-LevelSenior💰 $65,000 - $92,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in grassroots demand generation and community engagement, with a focus on building local partnerships and driving measurable impact on restaurant traffic and sales growth.

Highest-signal resume keywords

Grassroots Demand GenerationLocal Partnership DevelopmentCommunity EngagementCRM ManagementEvent Activation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead TrackingPartnership SourcingSales Growth MeasurementMarket ActivationData Reporting

Soft Skills

Hands-On ApproachCoachingRelationship BuildingPassion for Community Engagement

Tools & Technologies

CRM Software

Industry Keywords

Local OutreachCorporate PartnershipsNonprofit CollaborationFitness EventsCommunity Groups

About the role

Key responsibilities & impact

Own grassroots demand generation in Boston
Build the local relationship layer that national marketing cannot reach
Source and close neighborhood partnerships with corporate offices, building managers, gyms, fitness studios, hospitals, universities, and co-working spaces
Run in-market activations including sampling at building lobbies, race and fitness events, campus move-in, and farmers markets
Partner with local nonprofits and community groups
Coach restaurant teams on local outreach and provide introductions
Build a CRM of local accounts and champions
Track leads, activations, and repeat business
Report monthly on cost per new account and traffic lift by market
Recommend which partnerships to scale
Measure success through new relationships, repeat catering/Outpost accounts, and incremental traffic

Requirements

What you’ll need

Passionate about community engagement
Thrives in a hands-on environment
Excited to make a measurable impact on restaurant traffic and sales growth
Experience-based starting salary range
Employment eligibility determined through the federal government's E-Verify program

Benefits

Comp & perks

Highly competitive pay + bonus plan
Three different medical plans to suit your and your family's needs
Dental and Vision insurance
Flexible PTO plan
401k program
Employee HSA and FSA
Complimentary greens
An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
To live the sweetlife and celebrate your passion + purpose
A collaborative team of people who live our core values and have your back
A clear career path with opportunities for development, both personally and professionally
Free sweetgreen swag